Leading office solutions retailer increases revenue, improves conversion rates, and drives repeat business

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Case Summary

Grand & Toy (G&T;), one of Canada’s leading office solutions retailers, wanted to make it easier for online customers to find products and services through search and navigation. Previously, there was no way for customers to sort by brand, size, colour, price and other attributes, which frustrated many customers. G&T; also wanted to better measure and analyze site data, segment customers, and improve its ability to efficiently merchandise products and content to increase engagement and sales.