Online rug retailer achieves up to 400% return on ad spend and boosts year-over-year revenues by 48% using Adobe® SiteCatalyst® and Adobe SearchCenter®, powered by Omniture®

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Case Summary

Rugs Direct, the nation's leading source for area rugs, previous analytics and search engine marketing solution was not as robust as expected and made it difficult for the Rugs Direct team to get the insights they wanted. Rugs Direct made a switch and started working with Adobe solutions to improve keyword search campaign results, enhance user engagement, and provide managers with richly detailed analysis for better strategic decision making. Using Adobe solutions, Rugs direct has improved conversion rates by 50%, achieved return on ad spend of 300%, and increased year-over-year revenues by 48%.