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Search is the primary form of navigation on many websites and is often the first step customers take in making a purchase. When visitors don’t find what they’re looking for, they go elsewhere, resulting in lower engagement, conversions, average order value (AOV), and customer retention. Marketers however, often times do not have the necessary tools to create and manage optimal visitor search experiences.
Adobe Search&Promote; enables marketers to optimize how visitors browse, find, compare, and select relevant products and content on web and mobile sites. Businesses can easily promote priority items based on business objectives and searcher intent, as well as automate merchandising and promotions activity via KPI-based triggers. Search&Promote; is a reliable and scalable hosted site search application that is capable of scaling to millions of pages or products, and will provide visitors with a rewarding and efficient experience maximizing ROI. Download the product overview to hear more details on Adobe Search&Promote;’s flexible search and advanced navigation features.
Marketers who can accurately tie pay per click (PPC) to other marketing channels through attribution modeling will be able to develop a more accurate picture of current and future revenue and conversion rates to create a smarter keyword strategy.
This product overview reviews:
- Why you need sophisticated search tools
- Adobe Search&Promote; key benefits
- How Search&Promote; boosts revenues with relevance
If you want to increase visitor retention, engagement and conversions then you should be using Adobe Search&Promote; to monitor and optimize search terms and paths to ensure your visitors are finding exactly what they are looking for.
