TechTarget: Popular online media services provider increases traffic to marketing partner site by 35%
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Case Summary
TechTarget, a leading online technology media company operating a network of B2B technology news and product reviews sites, needed to find a feature-rich SaaS testing solution that truly supported dynamic websites. The company evaluated free analytics and optimization vendors and quickly realized that ‘free’ didn’t really mean ‘free. Using Adobe Test&Target;, powered by Omniture, the company is gaining faster, more reliable insight into factors impacting customer decisions worldwide.
