Pioneering gift retailer increases average order value by 10% and improves return on ad spend with Adobe solutions

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Case Summary

The Vermont Teddy Bear Company wanted to improve keyword search management, eliminate reliance on third-party vendors, increase conversion rates and achieve a high return on ad spend (ROAS). The company selected the Adobe Online Marketing Suite, which helps the Vermont Teddy Bear Company assert greater control over its advertising dollars by simplifying keyword search campaign management. Campaign bidding and other functions are automated for greater response to customer demands, while robust real-time reporting helps the company make strategic, cost-saving decisions more quickly. With the Adobe solutions, The Vermont Teddy Bear Company has improved ROAS, streamlined data collection for quicker decision making, enhanced content management for a better customer experience, and boosted average order value by 10%.