Self-storage leader achieves stunning return on investment through display ad retargeting and optimization

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Case Summary

The Extra Space Storage team began working with the Adobe Consulting Digital Group, for Omniture technology to leverage Display AdTargeting, a feature of Adobe Display Targeting Solutions, powered by Omniture. The team set out to increase display ad relevancy by matching a site visitor within a designated audience segment with a dynamically delivered ad. Each ad is assembled on the fly to contain messaging relevant to that particular audience segment.