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Omniture Enhances Campaign Management, Customized Analysis and Reporting with Release of SiteCatalyst 9.5

Posted Sep 03, 2003
Leading web analytics vendor continues to help drive clients' online marketing success with introduction of new and significantly improved features.

Orem, UT (September 3, 2003) Omniture, the leading provider of adaptable, next-generation web analytics to large, complex Websites, today launched the latest version of their award winning product, SiteCatalyst™. The 9.5 release of SiteCatalyst features campaign management, metric management, data extraction and delivery enhancements. Headlining this release is an entirely new campaign management system designed specifically to provide immediate, detailed insight about the performance of campaigns and the creative elements in them.

  • Enhanced Campaign Reporting. SiteCatalyst's new Campaign Manager monitors not only campaign and creative element performance, but also allows the creation of new, custom reports that classify and track performance by any other campaign property (such as media type, placement, target market, product line, etc). Using this information, SiteCatalyst campaign reports provide a better understanding of the effectiveness of individual marketing efforts and allow companies to focus budgets on what is working best.

  • Gantt View. Leveraging the campaign flight dates available in the new Campaign Management system, SiteCatalyst has added a Gantt View to the report displays available within the campaign reports. The Gantt View not only provides visual reinforcement of which campaigns are active during each period of time, but also helps users quickly visualize which campaigns are realizing results, even when those results continue beyond the scheduled flight dates.

  • SAINT. The new SiteCatalyst Attribute Import and Naming Tool (SAINT) is used to bulk-import additional campaign attributes or classifications to the data collected instead of manually entering it into SiteCatalyst. By supplementing the data elements collected by SiteCatalyst with specific customer attributes, users can access much deeper and more complex reporting capabilities.

    • "It is imperative that organizations maximize their marketing efforts," said Josh James, chief executive officer of Omniture. "This can be accomplished by better understanding the effectiveness of marketing efforts and focusing budgets on what is working best. With the Campaign Analysis feature of SiteCatalyst 9.5, companies ensure marketing ROI by enabling data-driven decisions in real-time."

    In addition, SiteCatalyst 9.5 also introduces:

  • Lifetime Metrics - The new Lifetime Metrics in SiteCatalyst's campaign reporting provide visibility into how successful a campaign has been (as measured in sales, orders, carts, etc) over its entire life cycle. This new functionality further assists online marketing managers in understanding exactly which campaigns are the most effective and which fail to deliver results.
  • Calculated Metrics - SiteCatalyst's new Calculated Metrics option allows users to create and save formulas as new metrics for use in SiteCatalyst. Page views/visitor, cost/acquisition, product views/order are all examples of metrics that can be built in this powerful interface. All calculated metrics can also be trended over time, and included in downloadable reports.
  • Real-Time Data Extraction - The Real-Time Data Extraction button available on most reports in SiteCatalyst 9.5 provides unprecedented flexibility in securing site-performance data. This intuitive interface allows users to build a report matrix by independently determining what information belongs along each report axis. Once configured, these reports can be delivered immediately, or saved and scheduled for automated, periodic delivery.
  • Scheduled FTP Report Delivery - SiteCatalyst now supports FTP as a report-delivery medium in addition to the previously supported email and web channels. All scheduled reports in any format (even the new Real-time Extracts) can be delivered via FTP.

    • In combination with the other traffic, commerce, paths, segmentation and Custom Insight™ reports available in SiteCatalyst, this new version provides unparalleled technology that simplifies decision-making through better customization of data analysis and compiled reports. By providing companies with a real-time analytics tool in an easy-to-use interface, SiteCatalyst transforms information into insight that can significantly impact business ROI.

    For full details, contact Omniture at (877) 722-7088 or go online to www.omniture.com.

    About Omniture
    Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes AOL Time Warner, Gannet, Microsoft, Maytag Corporation, Half.com, Media News Group, and VeriSign.

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