Discover® User Training

Course Description

This one-day class will teach you how to use Discover to do deep analysis on your Web site traffic. Discover goes beyond day-to-day analytics questions and allows you to explore hidden relationships between your reports. Discover gives you the ability to take segmentation to the next level by applying virtually any segment to any report, revealing the segment’s effect on site traffic, paths through your site, and conversion. Discover queries the entire data set with unprecedented speed and flexibility.

Target Audience

This course is designed for business analysts who need to go beyond the day-to-day analysis and find hidden insight into advanced segments.

Pre-requisites

It is HIGHLY recommended that you have already gone through the SiteCatalyst User Training and the SiteCatalyst Advanced User Training before taking this course.

Objectives

After taking this class, you will be able to:

1. Understand where Discover fits into Omniture’s product suite
2. Analyze unique visitors for any time period and segment
3. Explore relationships between any reports in Discover
4. Build and apply important segments to any report, increasing your ability to fine-tune marketing and site design
5. Use new, powerful path reports to understand how certain pages affect conversion
6. Save projects for continued analysis
7. Find new insight into how people react to your marketing and site design

Course Materials

• Discover Training Manual