Mill Valley, CA (September 13, 2004) ChannelNet (www.channelnet.com), a premier builder of multichannel sales solutions, announced today a strategic alliance with Omniture (www.omniture.com), the leading provider of the most mature and comprehensive technology for online analytics. This alliance offers Omniture’s award-winning SiteCatalyst™ online analytics tool as part of ChannelNet’s multichannel sales solutions. The combined solution makes it easier for companies to view and understand behavior patterns as customers conduct product and service research online and complete purchases either online or off.
SiteCatalyst, the industry's most mature remotely-hosted online analytics solution, captures, collects, and organizes real-time information about Web site visitors that enables managers and executives throughout an organization to see and respond to all the factors that influence the success of their online businesses.
Examples of these metrics include the time visitors spent on Web site, visitor return frequency, most popular pages, weekly and monthly page views as well as unique visitors and visits. Other analytics involve determining which search engines and keywords visitors used to find the Web site, and leads by referring Web sites.
ChannelNet will offer its clients, such as Ford Motor Company, Hunter Douglas, La-Z-Boy, and others, access to SiteCatalyst. Depending on the offering, ChannelNet’s clients can either log-in directly to Omniture’s user-friendly dashboard to view critical real-time metric updates or rely on ChannelNet support staff trained to use the SiteCatalyst tool.
Volvo Cars of North America, LLC, is the first company to enjoy the benefits of the combined solution. Volvo has endorsed ChannelNet as its preferred Web site provider working directly with some 344 Volvo retailers. ChannelNet Retailer Web Sites are powered by the company’s patent-pending software product, ChannelNet SiteBuilder™. The ChannelNet Retailer Web Site program offers professional retailer Web sites with critical selling and lead-generation features that meet Volvo-required Web standards. Easy-to-use, non-technical administration tools allow retailers to quickly update and manage content.
"Omniture is the standard for measuring and presenting online analytics and this is further evidenced by ChannelNet's adoption of SiteCatalyst for use with sophisticated customers such as Volvo," said Josh James, CEO of Omniture. "Online intelligence is a critical component of a multichannel strategy and SiteCatalyst’s easy-to-use interface delivers this intelligence to the widest variety of marketers and merchandisers."
"We are excited about our partnership with Omniture, because it helps us further increase the value we provide to our clients," said Paula Tompkins, CEO and founder, ChannelNet. "Combining the strength of Omniture’s SiteCatalyst and ChannelNet SiteBuilder allows companies to support marketing and sales decisions in real time that can make a positive impact on their business."
ChannelNet SiteBuilder provides companies with the technology framework and functionality for building a unified network of corporate, brand, and sales channel Web sites that can be managed and maintained by non-technical professionals. SiteBuilder uses open technology standards to reduce the time, cost, and risk of developing Web sites, including a highly scalable layered architecture, the extensible markup language (XML) for interoperability, and pre-built business components developed as Web Services.
About Omniture™
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation Web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Omniture's unique commitment to responding to customer needs in developing advanced solutions and cutting-edge technology has resulted in the highest client retention in the industry and an impressive client list, which includes eBay, Wal-Mart, AOL, Gannett, Microsoft, Oracle, Intel, CBS Sportsline.com, Overstock.com, GM and HP. www.omniture.com
About ChannelNet®
Since its founding in 1985, ChannelNet (formerly The SoftAd Group) has created thousands of multichannel marketplace solutions for hundreds of global corporations. Using its patent-pending ChannelNet SiteBuilder™ software product, the company’s professional services team works with each client to create a unified network of corporate, brand, and sales channel Web sites that guides customers as they research their product or service options online and complete their purchases, either online or off. The privately held company is based outside San Francisco in Mill Valley, California, with offices in Detroit, Michigan. For more information about ChannelNet and its solutions, visit www.channelnet.com
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