Largest Web Analytics Provider Increases Revenue By 115 Percent
OREM, UT—November 18, 2005 — Omniture, the largest and fastest-growing provider of Web analytics and online marketing services, continues to expand its leading position in the Web analytics market, closing out last quarter with a 115 percent increase in revenue over third quarter 2004. In addition to strong revenue growth, Omniture has remained relentless in its commitment to provide customers with innovative, ROI-generating solutions for their online marketing initiatives.
Customer Momentum
Companies of all sizes and from all industries continue to choose Omniture’s proven online solutions to drive marketing decisions and increase ROI. More than 120 new customer contracts signed with Omniture last quarter including industry innovators such as DirectlyHome.com, Marketworks, Inc., Publishers Clearing House, RBS Interactive, The Sporting News, US Auto Parts, WestHost and many others.
“As our online channel continues to grow in importance, we needed a technology that would help us maximize our Web marketing efforts—and our bottom line,” said Mike McMahon, Director of Internet Technologies of Publishers Clearing House, one of the largest and most successful direct marketing companies in the world. “Omniture will give us the deep insight and analysis we need to make better, more informed decisions about how we interact with our current and potential customers.”
“We are excited about the capabilities we now have at our fingertips,” said Dan Akhavan, vice president of marketing at US Auto Parts, the nation’s leading Internet direct marketer of automotive aftermarket collision replacement parts and accessories. “Omniture provides a comprehensive solution through SiteCatalyst that is scalable enough to grow with our organization and provide us with the information we need to drive our online initiatives.”
Solution Leadership
As Omniture SiteCatalyst™ continues to be the solution of choice for companies looking to streamline their online marketing initiatives, Omniture again showed innovative leadership last quarter by releasing the industry’s first fully-integrated keyword management solution, Omniture SearchCenter™. SearchCenter is the most powerful and complete solution on the market, offering a single interface to view, manage and refine keyword bids for over 40 of the most commonly used search and content sites including Google, MSN adCenter and Yahoo!—in real-time. Representing the next phase in the evolution of the SiteCatalyst Suite, SearchCenter combines with the company’s market-leading online analytics product, SiteCatalyst, to provide marketing managers with deep insight into the success of their various marketing activities.
Industry Recognition
Omniture’s customers have been recognized in various forums for their innovative technology use. Long-time Omniture customer Wine.com was recently awarded the prestigious 2005 eTail Award for Best Web Analytics. Additionally, Frontline Educational Products won the esteemed 2005 CRM Elite Leader Award given by CRM Magazine. Omniture has also been honored for its extraordinary growth and product ingenuity. The company was ranked on the Software 500 for the second consecutive year, listed among top software companies in the world.
“A key factor in our success is the open dialogue we have with our customers, where we gain vital insight into what organizations are looking for,” said Josh James, CEO and co-founder of Omniture. “With this knowledge, we can further our pioneering efforts in helping companies create, streamline and execute online marketing processes with the most reliable and comprehensive solutions available.”
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics and online marketing services provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete web analytics platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and HP.
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