Enterprise-Class Analytics Leader Continues to Strengthen Senior Management Team in Preparation for Another Record-Setting Year

OREM, Utah – February 7, 2006 — Omniture, the largest and fastest-growing provider of on-demand Web analytics and online marketing services, today announced the appointment of Bill Ingram as vice president of product management, reporting directly to the company’s CTO and vice president of product Brett Error. Ingram is responsible for product vision and strategy, driving customer needs into Omniture’s product line, and introducing new products and services to the market. Ingram’s appointment marks Omniture’s fourth VP-level addition in five months, an indication the company’s momentum continues to accelerate.

“Omniture has a relentless focus on customer satisfaction,” said Ingram.  “I’m excited to be part of a company where I can apply my passion and experience for building world-class products to the next generation of online marketing.”

With over 12 years of product management experience in the ecommerce and B2B industries, Ingram brings to the company a highly successful track record of managing all aspects of the product life cycle, from business opportunity analysis to execution, product launch, and product sunset. Prior to Omniture, Ingram has held marketing, strategy, and business leadership positions at CUSA Technologies, Fiserv Inc., Home Financial Network, and most recently Financial Fusion Inc., a subsidiary of Sybase.  At Sybase, Ingram was responsible for product management and marketing of the company’s global portfolio of enterprise software products targeted to the financial services industry.

"We are excited to have Bill on board to help us expand our product influence and further penetrate the operations of all industries,” said Brett Error, CTO and vice president of product at Omniture. “His efforts will be key in positioning, maintaining and advancing Omniture’s technological success.”

“Bill brings a valuable set of skills and knowledge to Omniture that will further build upon our service and product strategy,” said Josh James, CEO and co-founder of Omniture. “We will remain focused on listening to our customers to ensure our continued success in providing market-leading solutions to enterprise-class organizations.”

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics and online marketing services provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete Web analytics platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and HP. www.omniture.com.

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