Mike Dodd Joins Online Business Optimization Leader

OREM, Utah – July 25, 2006 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the appointment of Mike Dodd as senior vice president of corporate development. Among his responsibilities, Dodd is primarily responsible for driving the company’s growth and expansion into complementary market opportunities and will report directly to Josh James, Omniture’s CEO.

“I am excited to be a part of the Omniture team—this is a dynamic and exciting company and represents a great opportunity,” said Dodd.

For the past four years, Dodd has served in various executive-level capacities at MyFamily.com, Inc., the world’s largest online family history source, including senior vice president and general manager of the Commerce business unit, vice president of new channel marketing, international marketing and business development. Prior to MyFamily.com, Inc., he has been a partner at a venture capital firm and a technology investment banker at San Francisco-based, Robertson Stephens, Inc.

“As Omniture continues to grow, Mike’s experience managing corporate expansion will be a valuable asset to our team,” said James. “His operational background along with his diverse investment and finance experience make him a perfect fit for this role at Omniture.”

About Omniture
Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding our business strategy and growth and marketing expansion efforts. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with changes in the demand for our services, our ability to develop or acquire new services, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, our ability to hire, retain and motivate our employees and manage our growth, our ability to effectively expand our sales and marketing capabilities, and our ability to develop and maintain strategic relationships with third parties with respect to either technology integration or channel development; and such other risks as identified in our registration statement on Form S-1 filed on June 22, 2006 with the U.S. Securities and Exchange Commission (SEC) and in other filings made by Omniture, Inc. with the SEC. These documents are available on the Investor Relations page of our corporate Web site at www.omniture.com. Omniture, Inc. undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company’s expectations.