Enterprise Scalability, Functionality, Reporting and Internationalization Cited as Key Reasons for Selecting Omniture

Orem, Utah – July 26, 2006 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that salesforce.com has selected Omniture SiteCatalyst® to measure and optimize the salesforce.com Web properties, including the salesforce.com corporate Web site and the AppExchange. Salesforce.com selected Omniture because of its enterprise scalability to meet its increasing Web traffic, the flexibility and functionality needed for reporting and visibility and Omniture’s ability to support global initiatives through multi-byte characters, international currency and multiple languages.

“Omniture provides an excellent solution for measuring and optimizing the salesforce.com Web properties,” said Julie Gibbs, vice president, interactive marketing salesforce.com. “We believe Omniture’s solution will help us take the online user experience to the next level by providing greater depth and breadth of insight across our global customer, developer, and partner communities.”

With a customer list that includes global enterprise companies such as AOL, Expedia, Microsoft and Hewlett-Packard, Omniture has demonstrated that the SiteCatalyst platform can scale to meet the high-volume, highly customized and international requirements of large, multinational enterprises. Other factors contributing toward salesforce.com’s decision to select Omniture included SiteCatalyst’s ability to create powerful dashboards and alerts that can be readily distributed to executives and business managers throughout the salesforce.com organization.

“Because Salesforce.com is the CRM leader and a visionary driving the on-demand market and business Web, we value the opportunity to work with them to meet the unique needs of their diverse customers,” said Gail Ennis, senior vice president, marketing at Omniture. “We see this relationship as a strategic collaboration that has the potential to help businesses more fully leverage the power of the Internet.”

SiteCatalyst is one of the more than 280 on-demand business applications available on the AppExchange.

About Omniture
Omniture, Inc., is the leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com.

Note on Forward Looking Statements
Statements in this release that are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding our strategic collaboration with salesforce.com, are based on current expectations and assumptions and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with ability to support multi-byte characters, international currency and multiple languages, the significant capital requirements of our business model, errors, defects, disruptions or other performance problems with our services, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks as identified in our registration statement on Form S-1 filed on June 22, 2006 with the U.S. Securities and Exchange Commission (SEC) and in other filings made by Omniture with the SEC. These documents are available on the SEC Filings section of the Investor Relations section of our website at http://ir.omniture.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company’s expectations.