Industry Leaders Integrate Software Offerings to Improve Search Marketing Programs Across the Enterprise

SAN DIEGO, CA / OREM, UT – SEPT 26, 2006 - SEMDirector, Inc., the leading provider of enterprise search analytics software and Omniture (NASDAQ: OMTR), a leading provider of online business optimization software, jointly announced today the formation of an alliance to provide a select portfolio of integrated software solutions. Under the terms of this agreement, the two companies will work together to extend the integration between Omniture’s Web analytics products and SEMDirector’s enterprise search analytics solutions. The integration between these two product suites provides global, distributed organizations with unparalleled visibility, actionable metrics and robust functionality to manage and optimize all facets of search engine marketing across the entire enterprise. As part of this new alliance, SEMDirector also announced its participation in Omniture’s accreditation and certification programs for technology and sales.

The alliance is an extension of successful custom integrations the two companies have implemented for leading Fortune 500 marketers such as iVillage, a division of NBC Universal. iVillage utilizes a combined instance of Omniture SiteCatalyst® and SEMDirector™: Value software to analyze keyword and search engine marketing results and continuously reallocate marketing funds to the highest performing programs. The result is an increase in targeted visitors and margin per keyword.

The initial focus of this alliance is the certification and commercial release of packaged integrations between Omniture SearchCenter™ and SEMDirector: Enterprise, and Omniture SiteCatalyst and SEMDirector: Value. “Marketers will need bid management systems that are robust, integrated across search providers, and able to integrate feed management into a common interface,” said Sapna Satagopan, research analyst from JupiterResearch, a division of JupiterKagan, Inc.

Omniture SearchCenter is a keyword management tool that enables marketers to automatically manage keyword bids based on user-defined thresholds. SEMDirector: Enterprise provides Fortune 500-scale companies with a centralized management console to critically evaluate and optimize paid search advertising campaigns across a multitude of search engines, business units, budgets, geographies, languages and target markets. The integration between these two packages provides search marketers with Omniture’s sophisticated bid management functionality as an extension to SEMDirector: Enterprise’s enterprise-wide campaign management and analytics functionality.

Omniture SiteCatalyst, an award-winning Web analytics solution, enables organizations to discover and analyze real-time information about customer behavior on corporate Web sites. SEMDirector: Value provides robust analytics to assess and evaluate the true costs and returns for the search engine marketing programs delivering leads to those sites. Integrated with Omniture SiteCatalyst, SEMDirector: Value offers a complete complement of configurable reports, metrics and indicators to identify and optimize the most profitable keywords, keyword groups and campaigns based on true lifetime value of the customer.

“Through this alliance and the integration with Omniture software, we are responding to the needs of our global enterprise customers by extending SEMDirector software’s best of breed search engine marketing functionality to include Omniture’s superior bid management technology,” explained Russ Mann, Chief Executive Officer of SEMDirector, Inc.

Both organizations will continue to develop, market and sell their individual solutions and under the terms of this agreement, SEMDirector becomes an authorized license reseller for Omniture SiteCatalyst and Omniture SearchCenter solutions. Omniture products will be fully-integrated optional components of the SEMDirector enterprise search engine analytics and management offerings.

About Omniture
Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture’s customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com.

About SEMDirector
SEMDirector, Inc. is the leader in enterprise search analytics software. The SEMDirector software portfolio provides global organizations with robust Enterprise Search Engine Marketing (ESEM) solutions for paid search campaign management and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution partners and local languages.

Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer product goods. For more information on the SEMDirector portfolio of solutions, call 619.326.6600.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding our strategic alliance with SEMDirector and product integrations. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to develop and maintain strategic relationships with third parties, including SEMDirector, with respect to either technology integration or channel development, the continued adoption by customers of our SiteCatalyst service, errors, defects, disruptions or other performance problems with our services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, possible fluctuations in our operating results and rate of growth, the continued growth of the market for on-demand, online business optimization services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law; and such other risks that are described in Omniture’s quarterly report on Form 10-Q for the period ended June 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.