Family and Genealogy Search Portal Uses Omniture SiteCatalyst® to Improve Site Navigation and Enhance the Online Visitor Experience

PARIS – May 15, 2007 — Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimisation software, today announced Notrefamille.com, a leading French Internet portal dedicated to family identity search and genealogy, has increased subscriptions by 50 percent in less than five months using the Omniture SiteCatalyst Web analytics platform. In addition, by using SiteCatalyst to measure visitor behavior and traffic patterns, the company was able to identify areas for improvement in their sites’ navigation, and make adjustments accordingly—increasing the average amount of time visitors spend on their site by 20 percent.

“When you design a site, it’s very easy to assume that you know what’s best and build the site based upon past experience and intuition. However, using Omniture to examine the click-path, we were able to amend the navigation based on fact; we now give visitors what they actually want, rather than what we think they want,” said Emmanuel Condamine, content and services manager at Notrefamille.com. “SiteCatalyst has added real value—we can be incredibly precise with our data analysis, which feeds back directly into our sales and market¬ing efforts.”

In order to enhance their visitors’ online experience and drive more subscriptions, Notrefamille.com used SiteCatalyst to run A/B tests, a comparison of two different page designs and navigation paths to determine the most effective format. The tests allowed the company to experiment with what did and did not appeal to visitors, then choose the most effective approach. Once they had refined their site to optimise visitor response, the company saw a 50 percent increase in registrations in less than five months.

Also using SiteCatalyst, Condamine identified a small problem that was causing visitors to leave the site prematurely. He noticed that visitors were clicking on many of the site’s images thinking they doubled as links; but when visitors found the images did not contain links, they grew frustrated and left the site entirely. Condamine embedded links within the images, and saw an immediate 20 percent increase in the average amount of time visitors stayed on the site and a 32 percent reduction in visitor drop-off rate.

“Today’s online consumers demand a clear and easy path to the information, products and services they seek,” said Neil Weston, vice president and general manager, EMEA, Omniture. “Omniture solutions give companies the insight they need to anticipate consumer demand and tailor their approach based on actual customer preferences. This enhances their visitors’ online experience while at the same time driving maximum ROI for the organisation.”

A complete case study describing how Notrefamille.com uses Omniture solutions to optimise their online channel is available at http://www.omniture.com/offer/113

About Notrefamille.com
Established in France in 1994, Notrefamille.com SA is an Internet portal dedicated to family identity and genealogy. The company operates three main brands: Notrefamille.com, which allows people to research their family name, place of birth etc; Genealogie.com, which allows people to research their ancestry, and create and share family trees; and Cadeaux.com, which offers a wide range of original and personalised products. Notrefamille.com SA has 2.7million visitors per month. The company has developed key partnerships with Orange, AOL, MSN, Free, TF1, M6.

About Omniture
Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,200 customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and Yell.com. www.omniture.com.

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