According to the 2007 Internet Retailer 500, Nearly 40 Percent of the Top 200 Retailers Use Omniture to Optimize their Online Channel
OREM, Utah – May 23, 2007 — Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced that according to Internet Retailer magazine’s “2007 Internet Retailer Top 500” ranking of the top retailers on the Web, released last Wednesday for purchase, more retailers rely on Omniture to optimize their Web sites than any other Web analytics or online business optimization vendor—including nearly 40 percent of the top 200 companies on the list.
“We congratulate our customers recognized in the Internet Retailer 500,” said Gail Ennis, senior vice president of marketing, Omniture. “They represent many of the most successful organizations in the world and are clearly leading the charge of using technology to power innovative retailing.”
Omniture is a leader in powering e-commerce-specific solutions for sophisticated retailers. Omniture’s Online Business Optimization Platform drives success for online retailers through unique solution capabilities geared specifically to the e-commerce industry. Among the ways Omniture helps their customers drive online success include:
Many of the world’s leading retailers use Omniture’s real-time solutions to quantify and measure the value of marketing programs and investments, grow customer knowledge and insight, improve the allocation and ROI of marketing spend, and extract greater value and profitability from customer relationships:
“One of Sears’ key initiatives was to find a reporting platform for the online marketing channel that would deliver the information we need to better service our customers and better align our merchandising strategy. Using the critical performance data collected by Omniture, we are able to respond to the needs of our customers more quickly and effectively, while optimizing online marketing programs.” - Sears Holdings Corp. (Internet Retailer Top 500 Guide ranking: #7)
“With Omniture SiteCatalyst, we don’t make a change without testing it no matter how small it is. We definitely think we are cutting edge and SiteCatalyst helps us stay there.” – Overstock.com (Internet Retailer Top 500 Guide ranking: #25)
“With Omniture’s Dynamic Search Optimization, we can analyze the conversion rate for each search term and make changes that provide more relevant results, continually increasing conversion and therefore generating more revenue—it's like finding money.” – Redcats USA (Internet Retailer Top 500 Guide ranking: #28)
“In order to keep our Web site appealing to our customers, we are continuously evaluating and evolving our online channel. To support us in that initiative, we needed a solution with strong reporting and analytical capabilities. Due to the flexibility of its structure—powerful enough to dive deep into Web site activity, but intuitive enough for users to understand its architecture—Omniture SiteCatalyst is a good match for our needs.” – The Neiman Marcus Group (Internet Retailer Top 500 Guide ranking: #36)
“Omniture’s integrated platform of Web analytics, automated search marketing, and on-site behavioral targeting solutions, enables us to be proactive in our efforts to acquire visitors and serve our customers more effectively. Instead of trying to figure out what happened yesterday, we can act right away. We can understand what search terms drive the most valuable visitors to our site based on hours of the day or days of the week, and we can serve our customers with the information and products they are looking for in real time—the moment they enter our Web site.” – Spiegel Brands (Internet Retailer Top 500 Guide ranking: #53)
"Omniture is the lifeblood of our company. Before, online decisions were being made based on gut instinct and there was no way to determine if a change resulted in a positive or negative outcome. We were working off of guesswork and hunches with no evidence to guide decision-making—I knew we were leaving money on the table." – Blinds.com (Internet Retailer Top 500 Guide ranking: #194)
To learn more about Omniture’s solutions for retailers, please visit: www.omniture.com/rely; or, visit Omniture at the company’s booth (#914) during the Internet Retailer 2007 Conference and Exhibition in San Jose, Calif., June 4 – 6.
About the Internet Retailer 500
Internet Retailer’s definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2006 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in 16 key categories. The Internet Retailer Top 500 Guide was released for purchase May 16, 2007.
About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, web site, conference and directory that serve the retailing community. The Internet Retailer family of products focuses on the Internet’s vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 40,000+ subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand-name manufacturers. Internet Retailer’s circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed twice-weekly to 35,000 opt-in subscribers, operates the largest retailing information web site, InternetRetailer.com, sponsors the largest conference in the e-retailing industry and publishes an annual ranking of the 500 largest web sites.
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com
Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the anticipated benefits and acceptance of our services, including SiteCatalyst, in the market and statements regarding our product strategy and plans. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, our SiteCatalyst service in particular, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, our ability to continue to attract new customers and sell additional services to our existing customers, our ability to develop or acquire new services, our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, the inaccurate assessment of changes in our markets, errors, defects, disruptions, interruptions or delays in our services or other performance problems with our services, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, the blocking or erasing of "cookies," and the unauthorized disclosure of personally identifiable information regarding Web site visitors, whether through breach of our secure network by an unauthorized party, employee theft or misuse, or otherwise; and such other risks that are described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
Historical Information:
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