Customers Gain Greater Choice of Accredited Online Marketing Integrations

OREM, Utah – July 25, 2007 — Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced the addition of 11 new Omniture Genesis partners, providing customers with a broader ecosystem of partner applications that easily integrate within Omniture’s online business optimization platform. The new Genesis partners include Alterian, BlueHornet Networks, Interwoven, iPerceptions, Mediasurface, MIVA Media, Numeric Analytics, Sapient BridgeTrack, Usability Sciences, Widemile and Yesmail.

Omniture Genesis is a solution designed for business users to automate the integration of marketing applications into the Omniture Online Business Optimization Platform. Using an intuitive “Plug and Play” interface, Omniture Genesis reduces the complexity of measuring online marketing campaigns and increases results by providing one standard view across all marketing initiatives. There are currently over 50 Accredited Application Partners in Genesis covering behavioral targeting, campaign management, community ratings and reviews, content management, content optimization/multivariate testing, CRM/SFA, email marketing, search engine optimization, search marketing, site search/content guidance, and user experience/usability improvement.

According to Adam Sarner, principal research analyst, at Gartner, “For organizations seeking to execute online marketing activities more effectively, measurement, optimization, and accountability is key. Gaining one complete view of customer data through an analytic-based integrated digital marketing ecosystem will help companies and organizations to make better, more informed decisions about their online marketing campaigns.”

Bizjournals, the online media division of American City Business Journals, the nation’s largest publisher of metropolitan business newspapers, uses Omniture Genesis to integrate their ad-serving and email marketing applications with Omniture’s online business optimization platform. “Using Genesis, we can better understand how our ad-serving strategies and email marketing campaigns affect our customers’ online experience across 42 different Web properties,” said Ryan Whittington, general manager at bizjournals. “With this integration, we can execute very targeted email campaigns that are more highly converting and increase our marketing ROI.”

“Omniture Genesis continues to add tremendous value by providing a rapid and streamlined way to integrate the online marketing environment,” said John Mellor, senior vice president of business development and corporate strategy at Omniture. “Our customers rely on Omniture’s Genesis network as a way to identify best in class online marketing tools and understand how they can drive increased ROI by integrating these tools with Omniture’s Online Business Optimization Platform.”

Today’s announcement provides the following solutions from Genesis partners:

Alterian – Alterian’s enterprise marketing software platform enables marketers to design, plan, execute, analyze, and report on multi-channel marketing campaigns. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data and use this to execute an integrated marketing strategy across online and offline channels.

BlueHornet Networks – BlueHornet's eMarketing Suite provides highly reliable and extensible email marketing technology for top brands. BlueHornet's Genesis integration helps marketers identify untapped sales opportunities and use email to drive greater online revenue.

Interwoven – The Interwoven Segmentation and Analytics solution gives marketers a powerful platform to deliver more compelling and relevant online experiences that result in increased conversions, greater competitive differentiation, and more interactive dialogues with customers. The solution includes Interwoven Targeting, an innovative new product for segmenting customers and dynamically targeting content and offers, Interwoven LiveSite 3.0, a substantially updated version of Interwoven’s real-time delivery engine, and the Interwoven Open Analytics Framework for interoperability with Web analytics offerings for measurement and analysis.

iPerceptions – iPerceptions webValidator Continuous Listening Solution and the resulting iPerceptions Satisfaction Index (iPSI) allow companies to truly know satisfaction . The webValidator Continuous Listening solution captures the voice of actual online customers in the context of an actual Web site experience, helping companies learn more about their customers through deep segmentation and satisfaction metrics that quickly turn learning into customer led decision-support.

Mediasurface – Morello from Mediasurface is a user friendly office application for web content management yet is robust enough to handle some of the largest sites in the world. It incorporates many enterprise-strength capabilities that make it highly scalable, capable of managing many hundreds of sites simultaneously in different languages and in different geographies, yet retaining ease of use with a strong business user focus.

MIVA Media – MIVA Media is a global pay-per-click ad network that delivers more than 100 million leads to advertisers each month. MIVA Media’s proprietary bid-for-position technology allows advertisers to set the amount they pay for each keyword they advertise against. Advertisers can view the current competing bid prices on keywords and change bid pricing at any time.

Numeric Analytics – Numeric Analytics provides clients with the next generation of online analytics and marketing optimization. Site analytics is a predictive modeling solution that predicts the performance of on-site ads and offers, and yields greater lift than conventional A/B or multivariate testing. Reporting provides managers better decision making capabilities by showing the exact point to rotate offers out of circulation to maintain the greatest profit margins.

Sapient – BridgeTrack is a leading integrated digital marketing platform that enables real-time reporting and optimization across multiple media channels and formats, including email, display advertising, search and landing pages. This allows clients to measure the effectiveness of an online campaign in real-time to recalibrate and improve results immediately. In May, Sapient announced its intent to make BridgeTrack available to traditional and interactive advertising agencies as well as in-house media buyers and marketers.

Usability Sciences – Usability Sciences helps companies improve customer experience by discovering the attitudes, intents and behaviors through integrated solutions such as Attitudinal Analytics®, User Research, Usability, Ethnography and Persona Development. A 20 year industry veteran and national user experience leader, Usability Sciences has assisted hundreds of multi-channel, multi-national companies with increased sales and conversion rates, improved brand loyalty, and experience-based-differentiation by understanding user behavior and by providing actionable recommendations.

Widemile – Widemile enables online marketers to test, tune and optimize key web pages and other Web content for higher performance and conversion rates using its proprietary multivariate testing and optimization platform and professional services, including original creative development and campaign management. Widemile’s integration with Omniture SiteCatalyst through the Genesis network brings added client benefits, including rapid implementation, expanded segment testing, simplified data sharing and extensive reporting.

Yesmail – Yesmail online marketing solutions have become the foundation for innovative, email communication for companies worldwide; Yesmail Enterprise for Fortune 500 businesses, Yesmail Express for mid-size business, and soon-to-be released Yesmail Direct for small business. Through the development of truly scaleable technology platforms, Yesmail has demonstrated a proven methodology for solutions and tool sets that add and retain value as well as exemplify ROI results regardless of strategy diversification.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding our Genesis program and the expected benefits to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to continue to develop and maintain the Genesis service and partner accreditation program, adoption by customers and partners of the service and accreditation program, our ability to develop or acquire new services, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, the inaccurate assessment of changes in our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to effectively expand our sales and marketing capabilities, our ability to develop and maintain strategic relationships with third parties with respect to either technology integration or channel development, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of the Omniture website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.