New Adaptor Empowers Internet Businesses with Actionable Reporting and Automated Product Ranking

Pleasanton, CA and LONDON - October 30, 2007 - Mercado Software and Omniture (NASDAQ: OMTR), today at eCommerce Expo London, announced a powerful new tool to enable online retailers to maximize conversion rates. Mercado’s newest adaptor allows online retailers to tightly integrate insight gained through Omniture Genesis with their site’s search, navigation and merchandising capabilities.

Metrics-savvy eCommerce executives rely heavily on analytics data such as those provided by Omniture Genesis. Shortening the cycle between analysis and action is a goal commonly identified by retailers – both large and small. By adopting a Metrics Driven Merchandising strategy Mercado customers are taking much of the guesswork out of merchandising and are seeing significant bottom-line improvements.

“The integration of Web analytics and searchandising is essential for any online business wanting to keep its finger on the pulse of its business – and put metrics to work generating more revenue,” said Geoff Atkinson, Marketing Chief of Staff at Overstock.com. “Mercado’s new Omniture Genesis Adaptor pulls click-through, conversion rate, revenue and other valuable business data into our search and merchandising system – optimizing our merchandising mix for maximum sales.”

“Our Analytics Adaptor for Omniture Genesis provides the seamless provision of valuable business metrics such as searches, clicks, items sold, conversion rates and revenues,” added Corey Leibow, Mercado’s president and CEO. “This enables our joint retailing customers to easily analyze site activity and automatically deploy merchandising strategies based on this insight.”

About Mercado Software
Mercado provides site search, navigation and merchandising solutions to more than 150 global multi-channel and Internet retail brands including Blacks, Virgin Megastores, Sears Holdings Corp., GUESS?, Inc., Williams-Sonoma Inc., OfficeMax, Macy's, ShopNBC,enabling online retailers to easily execute online merchandising strategies with no IT dependency. As a result of deploying searchandising, Mercado’s eCommerce customers commonly realize immediate and significant increases in their conversion rates and average order value.

About Omniture
Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,700 customers include ABN Amro, AOL, Center Parcs, eBay, Sony, Thomas Cook, Vodafone Group Services Limited, Waitrose and Yell.com. www.omniture.com

Note on Forward-looking Statements
Omniture Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities, expected benefits and acceptance in the market of the Omniture Genesis service. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with Omniture’s ability to ensure that its services address the specific requirements of its customers and partners, the continued adoption by customers of Omniture’s services, including the SiteCatalyst and Genesis services and network in particular, the significant capital requirements of Omniture’s business model, Omniture’s ability to develop or acquire new services and enhance existing service offerings, risks associated with Omniture’s acquisition strategy and disruptions in its business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of Omniture’s markets, errors, interruptions or delays in Omniture’s services or other performance problems with its services, Omniture’s ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit the company’s ability to collect and use Internet user information, and the blocking or erasing of “cookies”; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.