Omniture Web Analytics Will Help Leading Retailer Build Customer Satisfaction by Understanding Customer Behavior

OREM, Utah – Jan. 9, 2008 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced it has been selected to provide Web analytics for Borders’ upcoming proprietary e-commerce site—Borders.com—set to launch during the company’s first fiscal quarter of this year. Borders will work with Omniture to better understand customer needs by looking at how customers actually use the future site’s various features, including inventory search and reservation functions, marketing and sales promotions, Borders’ original entertainment programming, as well as other key features and content, to ensure that the site consistently provides customers with a satisfying experience.

Once the upcoming Borders.com launches, Borders will further optimize the customer experience by employing Omniture Discover®. This software segments customer behavior according to a variety of criteria such as search topic interests, purchasing behavior and geographic region to personalize the online experience to match customer interests. In addition, Borders will use Omniture to aggregate customer behavioral trends associated with its in-store kiosks, which will eventually be connected to the new Web platform.

Omniture Helps Borders Gauge Customer Satisfaction with Magic Shelf, Improved Search and Navigation Features on Company’s Beta Site

Borders is already employing Omniture SiteCatalyst® Web analytics prior to the actual launch of the Borders site on the company’s beta site, which can be viewed at http://beta.bordersstores.com. SiteCatalyst allows Borders to understand how customers are using the features being piloted on the beta site, such as the Magic Shelf™, a realistic looking, three-dimensional shelf of book, CD and DVD covers displayed as they would be in a store, which allows customers to enjoy a shopping experience similar to what they experience in Borders stores, but even better in terms of functionality. The Magic Shelf allows customers to quickly and easily view new releases, staff picks and “picked for you” titles, which are suggested selections based on the customer’s subjects of interest.

In addition, the beta site pilots improved search and navigation capabilities; and a new wish list feature which allows customers to mark the items they’d like to buy for themselves or receive as gifts. This feature also includes the capability to e-mail the list to friends and family. Measuring customer satisfaction with these features while they are being piloted on the beta site gives Borders the flexibility to enhance the features before ultimately making them part of the upcoming Borders.com site.

“Our goal is to create an e-commerce site that consistently engages customers with the Borders brand and provides them with a rich and satisfying experience,” said Kevin Ertell, vice president of e-business for Borders Group. “With Omniture’s world-class Web analytics, we can gain valuable insight into how customers are interacting with the site, and with that knowledge we can continually enhance the site so that it provides an optimal online experience for our customers and helps us achieve our business objectives.”

“Our focus and growth with retailers has enabled us to deliver specialized solutions that create a consistent customer experience across all retail channels,” said Chris Harrington, president, worldwide sales and client services at Omniture. “Omniture continually helps companies increase customer loyalty and we believe this will help Borders up-level the customer shopping experience with the rollout of the new Borders.com site.”

About Borders Group, Inc.
Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE: BGP) is a $4.1 billion global retailer of books, music, movies, periodicals, and gift and stationery items. Through its subsidiaries, Borders Group employs more than 30,000 and operates over 1,100 stores worldwide primarily under the Borders® and Waldenbooks® brand names. The company’s mission is to be a headquarters for knowledge and entertainment. Borders superstores carry up to 200,000 titles, and customers enjoy a comfortable shopping experience, as well as a host of popular events and community-centered activities when they visit their local Borders store. Borders Direct, LLC is the e-commerce division of Borders Group. For more information about Borders Group, please visit www.bordersgroupinc.com.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s 2,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2007 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and strategic partners, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Safe Harbor Statement-Borders Group, Inc.
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. One can identify these forward-looking statements by the use of words such as “plans,” “will,” and other words of similar meaning. One can also identify them by the fact that they do not relate strictly to historical or current facts. These statements are likely to address matters such as the company's future financial performance, and its strategic plans, including its plans relative to the launch and operation of a proprietary e-commerce site.

These statements are subject to risks and uncertainties that could cause actual results and plans to differ materially from those included in the company's forward-looking statements. These risks and uncertainties include, but are not limited to, consumer demand for the company's products, particularly during the holiday season, which is believed to be related to general economic and geopolitical conditions, competition and other factors; the availability of adequate capital to fund the company’s operations and to carry out its strategic plans; the performance of the company’s information technology systems and the development of improvements to the systems necessary to implement the company's strategic plan.

The company’s periodic reports filed from time to time with the Securities and Exchange Commission contain more detailed discussions of these and other risk factors that could cause actual results and plans to differ materially from those included in the forward-looking statements, and those discussions are incorporated herein by reference. The company does not undertake any obligation to update forward-looking statements.