Northwestern University, Brigham Young University, New York University, the University of Southern California, and the University of Utah Work with Omniture

OREM, Utah – July 22, 2008 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the Omniture Academic Initiative (OAI) Program with some of the leading U.S. business, marketing and marketing communications schools including Northwestern University, Brigham Young University, New York University, the University of Southern California, and the University of Utah. The initiative provides training materials and certification testing for the universities’ business and marketing school curricula. By incorporating Omniture training into professor-led lectures and course work, students will be better prepared with the online marketing skills and experience sought after by today’s employers.

“Because our students are in a customer centric, analytic graduate program, we have chosen to provide them with access to Omniture’s online business optimization products through the Omniture Academic Initiative,” said Tom Collinger, associate dean, Medill IMC Department Chair, Northwestern University. “Exposure to these Web analytic applications complements their studies while allowing them to test Omniture's online marketing suite in unique, real-world marketing situations.”

Through the OAI program, Omniture is providing university professors and students with a comprehensive program that includes access to:

“The Internet has become the heart of today’s business, so it is critical for students to learn new online marketing skills,” said P. Clint Rogers, an adjunct professor at Brigham Young University’s Marriott School of Management. “BYU students have found a high demand for their hands-on knowledge of Omniture Web analytics and the data-driven decisions they can make for online businesses. Our students are benefitting from this leading technology by implementing their Omniture skills and knowledge into client marketing campaigns prior to graduation. This advanced education is invaluable for their future careers.”

“By partnering with some of the world’s leading business, marketing and marketing communications schools, we are preparing the next generation of marketers with the skills and knowledge they need in today’s online environment,” said Josh James, CEO and co-founder, Omniture. “We believe this expertise is essential for tomorrow’s business leaders.”

Omniture plans to extend the OAI program to additional universities in the near future. For more information on the Omniture Academic Initiative Program, visit www.omniture.com/en/education/academic_initiative.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s 4,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture is a registered trademark of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and the value of training in the use of our services. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and strategic partners, the continued adoption by customers of our services, including our SiteCatalyst and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture’s quarterly report on Form 10-Q for the three months ended March 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.