Adobe SocialAnalytics Helps Marketers Measure and Optimize Social Media’s Impact; Leading Marketers Around the World Participating in Beta

LONDON, Adobe Omniture Summit EMEA 2011 — May 19, 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Adobe® SocialAnalytics, a new application within the Adobe Online Marketing Suite, powered by Omniture®, is now in a worldwide beta program.  Unveiled earlier this year, Adobe SocialAnalytics goes beyond social monitoring and aggregates all relevant activity from social networks and online communities and identifies how that activity impacts key business metrics and brand perception, ultimately guiding social activity across channels and driving ROI.

Adobe customers using SocialAnalytics can monitor and measure popular social platforms as well as blogs and forums in multiple languages, including English, French, Spanish and Portuguese. Support for additional languages will continue to be added.

Supporting Quotes, Beta Customers

Chris Jenkins, head of global online performance, Vodafone

• ““Through social engagement we can offer responsive customer service, enhance customer engagement and drive contextual messaging.  With the ability to tie our efforts to key performance indicators such as onsite behavior patterns and customer satisfaction we can further optimize the social experiences we provide.” 

Matthew Groner, senior director of the global digital media group, MTV Networks

• “Social media enables a real-time, continuous conversation with our audiences that enhances everything from our marketing to the live-viewing experience. Adobe SocialAnalytics offers additional insights that could help us and our fans get even more out of social media.”

Liz Boone, global director digital & social engagements, General Motors

• “We have thousands of conversations every day about our brands across multiple social channels. Adobe SocialAnalytics will help us get valuable insights from these conversations that we can use to better meet the needs of our customers and drive ROI.”

Additional Supporting Quotes

Brian Solis, principal, Altimeter Group

• “In the rapidly shifting landscape of social media, monitoring is quickly becoming the equivalent of measuring page views. For businesses to succeed in social media engagement, gathering intelligence, understanding behavior, and identifying relevant activity will allow brands to optimize experiences and outcomes in order to personalize engagement and measure true ROI. Adobe's SocialAnalytics is a representative of a next generation of platforms to translate social insight into opportunities for conversion.”

Brad Rencher, vice president and general manager, Omniture Business Unit, Adobe

• “The overwhelmingly positive response from customers, prospective customers and agency partners to Adobe SocialAnalytics demonstrates a pent-up need to hold social media accountable and show ROI. It’s time to move beyond monitoring social activity to actually monetizing social activity. With Adobe SocialAnalytics, we are delivering an industry leading solution that enables digital marketers to tie social activity to business impact and then take action to optimize that impact.”

About the Adobe Online Marketing Suite
The Adobe Online Marketing Suite, powered by Omniture, offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, email, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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Press Contact

Eric Anderson, 385.221.1648, eric@adobe.com