Adobe Genesis, Digital Marketing Industry’s Only Plug-and-Play Method of Connecting External and Offline Data into an Analytics and Optimization Suite of Products, Achieves Major Milestone and Proven Customer and Partner ROI

SAN JOSE, Calif. — June 2, 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Adobe® Genesis™, powered by Omniture®, has surpassed 1000 accredited customer implementations, reaching an unprecedented industry milestone. Genesis, which boasts digital marketing’s largest ecosystem of application providers, automates the integration of partner solutions with the Adobe Online Marketing Suite. These Genesis integrations easily and reliably bring together data in one place, enabling customers to analyze and optimize campaign and conversion performance across multiple applications.

“Businesses have to interact with their customers in more relevant and personal ways across an ever-growing number of touch points, making it essential for marketers to have a holistic view of all their digital marketing initiatives across multiple applications,” said John Mellor, vice president of strategy and business development, Omniture Business Unit, Adobe. “The record-setting number of customer implementations of Genesis integrations, coupled with the 50 percent year-over-year growth in Genesis customers, is indicative of the value and importance our customers place on the Adobe Online Marketing Suite as the hub of their digital initiatives.”

Genesis provides the only online marketing platform where partners can create pre-built cloud connectors and test them via standard APIs and a development sandbox, then submit them for accreditation. With Genesis, ad technology and agency partners have access to self-serve development and testing tools through the Online Marketing Suite Developer Connection and an extensive and advanced customer base. Customers benefit from one standard view across all their marketing initiatives and the ability to target consumers at the best time and place and with the most relevant message.

“Online marketers need more efficient ways to drive actions from their data,” said Bill Gassman, research director, Gartner.  “Fortunately, an ecosystem of cloud-based digital marketing solutions is available, offering self-service integration with analysis tools, so that an intelligent process for optimizing marketing performance can be achieved.”

Adobe Genesis accredited partners offer integrations in multiple categories, including: email, ad serving, social media, performance management, user experience, ratings and reviews, site search, CRM, marketing optimization, site auditing, ad network, content management, content optimization, SEO, chat, and customer satisfaction.

Supporting Quotes, Customers

Sandy Martin, senior manager of marketing, Dollar Thrifty

• “Relevant, actionable data that gives us a clear picture of where our customers are coming from, what they are buying and why they are converting is critical for our success and continued growth. Adobe Genesis provides us with the technology necessary to connect to the Online Marketing Suite platform to create and send highly relevant email, remarketing campaigns to customers, resulting in significant growth in our email program.”

Brandon Proctor, vice president of marketing, Build.com

• “Adobe Genesis allows us to easily and reliably bring data together, so we can automatically initiate optimization of our email and personalization marketing efforts. The consumer insights we are able to glean from our Adobe solutions enable us to engage our customers with more meaningful and impactful content, resulting in significant increases in conversion and average order value.”

Supporting Quote, Partner

Tim Kopp, chief marketing officer, ExactTarget

• “Eliminating silos between online channels is essential to creating effective interactive marketing. Through a seamless integration with ExactTarget, Adobe Genesis provides our more than 400 joint clients with a powerful and reliable solution to easily harness their Web data to create highly personalized real-time email campaigns that drive conversion and generate new revenue.”

Helpful Links

• Adobe Genesis
• Adobe Online Marketing Suite
• Developer Connection
• Omniture Business Unit

About the Adobe Online Marketing Suite
The Adobe Online Marketing Suite, powered by Omniture, offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, email, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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© 2011 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Genesis and Omniture, are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

Press Contact

Eric Anderson, eric@adobe.com, 385.221.1648