Thursday 10th May

Breakout Abstracts

SiteCatalyst: Web Analytics Fundamentals –Introducing Omniture SiteCatalyst 13

Learn the fundamental building blocks of a successful web analytics program, and what you need to hit the ground running with your Omniture solution. Understand the business optimization process that begins with measuring metrics and KPIs and ends with increasing ROI and driving innovation. Ensure you have organizational readiness and know the critical success factors of an Omniture deployment. This session is a must if you're new to web analytics!

Discover 2.0: Precision Targeting through Visual Multi Dimensional Analysis

Welcome to Automated Uplift. Welcome to On-site Behavioral Targeting from Omniture

On-site Behavioral Targeting was ranked by Forrester in a recent survey with marketing executives as the #1 area of planned web marketing technology investment for 2007. As an Omniture customer, you'll be pleased to learn that your site is already tagged for the opportunity to achieve significant conversion and revenue uplift. With the recent acquisition of Touch Clarity, Omniture is pleased to offer an engaging and exciting educational session by the founder and CTO of Touch Clarity, Paul Phillips, on the emerging category of On-site Behavioral Targeting and how it's making the site optimization process easier. Paul will share specific strategies and case studies on how Touch Clarity is helping leading web sites consistently achieve 40-200% uplift in online conversion rates, revenue and profitability. This is one session you won't want to miss.

Connect with Your Audience through Social Networking & Blogs and Rich Internet Applications

Are you using the latest strategies to measure and optimize Flash and AJAX applications? This session combines Omniture best practice strategies for implementation, analysis, and testing, with real-world examples from two of the Internet’s leading interactive companies, Scripps Networks and Nike. We will discuss lessons learned, share examples and provide an actionable framework you can use to improve the value of your Rich Internet Applications.

SearchCenter: Using the Power of Analytics in Search Marketing

Learn the most effective form of analysis for your search marketing campaigns to increase return on ad spend and your overall campaign effectiveness. Understand how to divide your campaigns and devise actionable, effective marketing strategies within your different market segments.

Connect with Your Audience through Social Networking & Blogs

You are competing for a very scarce and finite resource – the attention of consumers. During this session you will learn about leveraging a powerful marketing tool that can help you attract, and more importantly, hold the attention of your target customer. Social networking and blogs are methods for increasing engagement – getting people to your site as a matter of course so that when they are in the market for you product, you are top of mind. You will also learn how to ensure that these tools are optimized for the maximum return on investment.