Training

Omniture University

The same world-class training Omniture offers year round is available to you at Summit. We will be holding 2 full-day classes on Tuesday, May 18th and Wednesday May 19th, at a cost of £450 /€590 per person, per class (saving £150 / €200) on normal prices. These Omniture University courses will be held at The Hilton Metropole Hotel, London, the host hotel for Omniture Summit EMEA 2010 (May 20th -21st). Omniture University provides a flexible ecosystem of education, training and certification programs, giving you the skills and knowledge you need to make Omniture technology work harder for you.

The available classes are listed below:

• SiteCatalyst User Training

  This course teaches you how to use the SiteCatalyst interface and is tailored to help you find answers to your business questions. You will learn how the reporting interface and navigation work, how to run reports to get the exact answers you are looking for, and how to customise reporting for effective decision making.

• SiteCatalyst Advanced Features and Tools

  This course is designed to familiarise SiteCatalyst Admins and super-users with the several advanced features, tools, and products that help you customize and segment your data, as well as measure and optimise marketing campaigns. In this course you will learn about segmentation tools in SiteCatalyst, including Classifications, Data Warehouse, ASI, etc. You will also become familiar with tools and products specialising in importing data into, and exporting data out of, SiteCatalyst.

• Omniture Suite Training

  In this course you will get a high-level look at all of the different Omniture products. You will learn how all of the different products fit together to complete the Omniture Marketing Suite. Included are a few hands-on opportunities as you learn about the products. You will also see how integrating these products can bring you great value as you architect your online optimisation solutions.

• Test&Target; Fundamentals

  This course provides hands-on instruction of Omniture Test&Target for new users who will be using the tool on a regular basis, or for those who will be managing such users. It explains the essentials so that students walk away with a working knowledge of how to plan, build, and execute campaigns, as well as how to correctly read and interpret test results.

• Discover User Training

  Discover User Training will teach you how to use Discover to do deep analysis on your Web site traffic. This one-day course shows how Discover goes beyond day-to-day analytics questions and allows you to explore hidden relationships between your reports. Discover gives you the ability to take segmentation to the next level by applying virtually any segment to any report, revealing the segment’s effect on site traffic, paths through your site, and conversion. Omniture Discover queries the entire data set with unprecedented speed and flexibility.