Interactive Audience Engagement. Customized Web 2.0 Solutions.

Your target audience expects to engage with your organization online. PR Newswire’s professionally-designed, interactive Web sites, Multimedia News Releases, targeted online distributions, and social media and SEO features expand your market, generate leads, breed consumer convenience, and offer an effective marketing channel.

PR Newswire offers a suite of Online Engagement tools that help organizations like yours drive new revenue streams, win media and consumer attention, meet financial disclosure and stakeholder communication needs, and archive digital assets. PR Newswire has online engagement solutions to meet your needs.

Online media relations services help you stay relevant with journalists
Automate media relations functions and raise your visibility with consumers, investors, media and others with MediaRoom, an online-branded news room that won PRWeek’s “PR Innovation of the Year” award. Communications professionals can provide easy online access to information about your organization with PR Newswire’s MediaRoom.

Communicate financial information to investors and analysts
Organize critical information for investors, analysts and media and maximize your online visibility with PR Newswire’s IR Room. IR Room requires no IT or design skills and can be launched within days.

Showcase your CSR and sustainability initiatives to customers and stakeholders
Build awareness around your CSR efforts and keep your target audiences informed with PR Newswire’s CSR Room. As corporate social responsibility activities continue to grow, CSR Room's user-friendly Web platform puts you in control and provides the ability to easily manage, update and organize all of your CSR-related content in one central location.

Multimedia News Releases make your news interactive
Tell the rest of the story with Multimedia News Releases (MNRs) and watch as your target audiences actively engage with your brand. MNRs go beyond text-only news releases with video, high-resolution photos, hyperlinks to your Web site and downloadable PDFs that compel media and consumers learn more.

Search Engine Optimization drives traffic to your Web site
Journalists, bloggers and consumers often go to search engines first to find news and information. PR Newswire’s proprietary platform builds complimentary SEO features into every press release. No other newswire can match our search engine visibility – and we offer the reports to prove it.

Social media tools help extend the life of your message
Brands that want to make a deeper impact on the Web are turning to PR Newswire. That’s because we offer social media tools that make sharing your news release with friends on Facebook, Twitter and other social networking platforms as simple as clicking the mouse. Every release features a social media toolbar for instant sharing.

Online distributions help you maximize your visibility
When you need to go straight to consumers where they actively search for news – or when you want to reach journalists on a deadline as they hunt for relevant stories – you can leverage PR Newswire’s online-only distributions. Choose from WebMaxPLUS and SearchMax to get your messages to your target audiences and drive traffic to your Web site.

Digital Center lets you archive your digital assets for easy sharing
Journalists and bloggers on deadline don’t always have time to wait for you to answer your e-mail, retrieve a photo and send it their way. MultiVu’s Digital Center, a global online management system for your multimedia assets, lets registered media, bloggers and consumers download your videos, photos and more.