Campaign Manager - Digital Marketing

Job Description

Educational institutions that partner with PaGaLGuY.com come in all shapes, sizes and target aspirant profile, and no one marketing solution works for all. You will take responsibility for managing, renewing and promoting an existing account of business while identifying new business opportunities within named accounts. You possess strong relationship-building skills and are apt to resolve contractual, technical and financial issues with partners in order to best represent our users, products and campaigns.

Responsibilities

• Ideation & execution for digital marketing campaigns of partnered clients from the higher education industry.
• Analyse campaign plan and performance, and present findings to clients, influencing partner strategy by highlighting key opportunities to increase growth through additional product usage; bring data driven insights to support recommendations.
• Understand full scope of partner campaign including inventory trends, direct and indirect channel priorities, and competitors used. Understand how PaGaLGuY fits into larger growth strategy.

Minimum Qualifications

• BBA / BMS / BMM / BE / B Tech or equivalent.
• MBA from a reputed institute
• 1-4 years of experience in Sales and/or Client Servicing domain

Preferred qualifications

• Digital Marketing, Ad agency and/or Education industry knowledge.
• Broad understanding of the online advertising (i.e., ad serving networks) and of unique
• challenges specific to advertising within forums.
• Demonstrated partner relations, account management, and sales skills.
• Comfortable operating in a rapidly changing, fast paced industry with the ability to manage an evolving product set and client needs.