Video is insanely popular, yet using video is still one of the most under-utilized ecommerce strategies. We've talked about the importance of product photography in the past, but great product photos are table stakes at this point. If you want to take your ecommerce business to the next level and blow past your competition, you can't afford to ignore the power of incorporating video into your mix.

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The new Shopify Mobile Buy SDK makes selling physical products through your mobile app incredibly easy. With just a few lines of code, you can add native buy buttons or embed a responsive online store into your app. Your app’s users can then securely checkout using Apple Pay or their credit card.

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We’ve compiled a list of the best t-shirt templates and mockups that you can use for your clothing line, so that you don't have to worry about the nuances of finding models and perfecting your studio lighting.

Take a look, and enjoy!

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Congratulations! You got someone to buy from you… Now what?

You can either:

You're smart and I like you so if you chose B, click the "read more" button below.

I'll show you how to build the excitement from the "thank you" page, to their doorstep and beyond.

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The Shopify Buy Button is the easiest way to add ecommerce to any website. You can use it to sell your products on Wordpress, Tumblr, Squarespace, on your own self-hosted website, or anywhere else. Adding a buy button to your website is as simple as embedding a YouTube video, and you get all the power and reliability of the Shopify platform.

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It’s almost always cheaper to retain your current customers than it is to always find new customers. That is why it's so important to build customer loyalty and exceed expectations with every sale you make.

In today's post, we’re going to dive deep into packaging inserts (discount offers, samples, thank-you cards etc.) so you can make the most of every shipped package to drive customer loyalty, repeat purchases and revenues through the roof.

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You've been told that in order to build an audience on social media around your brand, you need to be sharing “great content”.

The problem is, you’re busy – and constantly making sure you have interesting stuff lined up to tweet, pin and post can be a challenging and stressful daily task that interrupts your workflow.

To help you out, we've assembled seven awesome resources that take the guesswork out of finding "great content" – including the site that Buzzfeed sources much of its viral content from.

It’s time to take the stress out of social media sharing.

Note: make sure to check out our bonus tip at the end to learn how you can schedule your social sharing so it takes up a fraction of your time each day.

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Let’s set the record straight.

If you are brand new to running an ecommerce business and think that "doing light SEO, social, or ads" is going to be a path to overnight success... stop what you are doing and read this closely.

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A love for typography and minimalistic design is all it took for designer Jeff Sheldon to get started on a life-changing path.  

A designer by day, and entrepreneur by night—Jeff has been able to build an online t-shirt, and lifestyle product empire over the past few years.

In this customer spotlight, we catch up with Jeff and learn more about the growth and development of Ugmonk.

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Every time someone makes a purchase from your store, they get an email receipt.

It’s an amazing opportunity to connect with your customers—but it’s often overlooked as a marketing channel.  And chances are, you’re missing out on sales because of that.

In this post, we’ll take a look at how you can use email receipt templates as a part of your marketing strategy.

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Today, we’re bringing you a new way to track the performance of your business with Shopify Mobile on Apple Watch. Now you can access the most timely and relevant data about your business without having to open up your laptop or pull out your phone.

With Shopify Mobile on Apple Watch, you can glance at sales and traffic or tap into the app to view a more detailed overview of your store. Your Apple Watch will notify you with a subtle tap on your wrist when your receive a new order.

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In a recent survey I conducted, it was discovered that ⅔ of people starting an online store are doing so with little to no customer acquisition plan. Is this you? How much of your visibility are you leaving to chance?

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Your store’s offense is its acquisition efforts. Acquisition is the tools and tactics you use to get more visitors and buyers. On the flip side there is your marketing defense, otherwise know as retention. Retention is the tools and tactics you use to get an existing customer to buy from you again, and more frequently.

The best ecommerce marketing strategies incorporate the right balance of both acquisition (offense) and retention (defense).

The right balance depends on the makeup of your store. In this post we will look at how to create winning strategy for your store.

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For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine.

Consider this: we analyzed data from over 529, 000 Shopify store orders to find that Pinterest was the second largest social source for traffic and resulting visits had the third highest average order value.

Also, according to research done by Piqora, sales and traffic from Pins can occur long after the item is pinned. In fact, 50 percent of visits happen after 3.5 months.

The reasons for using Pinterest for your business are impossible to ignore. In this video we’ll show you 7 concrete methods, that you can use to drive sales and traffic with Pinterest.

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Most traffic to online stores now comes from smartphones and tablets. The problem is that many of these shoppers don’t end up checking out on their mobile device, opting instead to make the purchase from their computer. This delay in gratification can diminish the excitement of buying something new, leading to a permanently abandoned shopping cart. That's why we've been working closely with Google to build and integrate Google Wallet with Shopify.  

Today, we’re excited to announce that eligible Shopify merchants based in the United States can start accepting payments from customers using Google Wallet.

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“Free Shipping & Returns.”

It’s a dream when you see it as a customer, because it means what you see is what you’ll pay, and in the off chance you don’t like it, you can send it back without any hassle.

As a seller though, these four words can be a nightmare to think about logistically.

Realistically though, it's not as bad as it seems, and if you play your cards right, the cost is well worth the reward. 

I've compiled my 8 favorite resources from across the web to break down the benefits of a solid shipping and return policy if you haven't worked it into your business model already.

If you have, I'd love to get your thoughts around offering free shipping & returns to your customers and the impact it's had on your business. 

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Search engine optimization, when implemented properly, can help your store rank higher in search engine results and deliver a steady stream of traffic and sales, day after day, week after week, month after month. This makes SEO ultra-valuable for ecommerce merchants in a world where paid ads keep getting more expensive. 

One of the most important elements to SEO is building backlinks from relevant websites and it’s a core strategy that all businesses should be devoting time to, each and every week.

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MixedMade is the combined efforts of Casey and Morgen who found that the most interesting things come from mixing the unexpected.

They set out to make the most versatile and delightful hot sauce using just two ingredients: honey and chili peppers.

They’ve quickly grown their small batch honey business into an extremely successful endeavour.

I was able to catch up with Morgen, and in this post he shares some information on how they grew so quickly.

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Afraid of Analytics? Been burned by trying to understand them in the past? 

Don't worry, I'll do my best to make it easy to comprehend, and show you what kind of insights you can get once you know what you're looking at. 

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