Covario, Inc., formerly known as SEMDirector, is the leader in interactive marketing analytics (IMA) software.
The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for display advertising, paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Covario's growing customer list includes some of the world's best known brands such as Intel, Procter & Gamble, Hewlett-Packard, Lenovo and AIG/AIU among others.
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