The Adobe® Digital Marketing Suite platform

The Adobe Digital Marketing Suite platform consists of applications, services, and data management products that facilitate collecting, distributing, and exporting data. In addition, the platform consolidates and houses the digital marketing data of the 1.24 trillion transactions that Adobe processes each quarter. This set of digital data consists of consumer interactions with web, mobile, social media, and video. Customers can also integrate their data from enterprise systems, such as CRM.

Customers of the Adobe Digital Marketing Suite can take advantage of hundreds of prebuilt integrations as well as leverage flexible APIs to customize data exchange and create manageable workflows for data movement throughout the digital marketing ecosystem.

  • Consolidate data from both the Internet and internal enterprise systems to make greater connections.
  • Simplify the collection of data with administrative, quality assessment, and implementation tools.
  • Easily access the data with import and extraction tools, such as prebuilt cloud connectors and data warehouse access to integrate business systems.

The Adobe Digital Marketing Suite platform includes:

Adobe DataWarehouse™ — Perform complex data mining queries on historical click-stream data and integrate detailed click-stream data feeds with internal data systems. Generate targeted remarketing lists based on specific segments of visitors' online behavior.

Adobe TagManager — Speed up digital marketing by easily adding, testing, and deploying website tags. Adobe TagManager, which includes all the functionality embedded in Adobe DigitalPulse™, uses existing Adobe SiteCatalyst® page codes and allows marketing administrators to deploy the Digital Marketing Suite and external third-party tags from a secure console. Adobe TagManager reduces deployment time from months to minutes while maintaining the enterprise-level reliability and security customers count on from Adobe Digital Marketing Suite products

Adobe Genesis™ — Fuel your digital marketing ecosystem with one of the largest networks of cloud connectors, with over 1,000 active connections worldwide. Approximately 55 partners have completed a lengthy process of design, test, and quality assurance to become Adobe Genesis Accredited. Adobe Genesis connections cover a multitude of categories, such as display advertising, email, social media, rich media and video, content management, ratings and reviews, and search.

Adobe Developer Connection Portal
The Adobe Developer Connection Portal is a means to connect, communicate, and collaborate on new ideas. It contains tools for independent software providers, advertising agencies, and individual developers to meet the customized data requirements of their customers. Developers can integrate and extend Digital Marketing Suite functionality through web services programming interfaces and software development kits, taking full advantage of a secure, reliable, and scalable business analytics platform.

  • Enable partners to develop and integrate industry-specific applications.
  • Empower agencies to extend the Digital Marketing Suite for specific customer requirements
  • Allow developers to contribute single-use applications and widgets.
  • Build value-added apps with a standards-based, open, secure platform.