Agenda

Tuesday, May 18th
9:00 am	Omniture University Training
Wednesday, May 19th
9:00 am	Omniture University Training
2:00 pm	Registration
5:30 pm	Welcome Reception
Thursday, May 20th
8:00 am	Registration
9:30 am	Opening General Session Keynotes: Josh James, SVP and General Manager, Omniture Business Unit, Adobe
	Web Analytics Fundamentals	Getting more from Acquisition	Optimising your Site Conversion	Omniture for Power Users	Optimising Multi-Channel and New Media
11:45 am	SiteCatalyst: The Essentials	Optimise your Marketing Spend with existing and New, Emerging Channels	Organisational Readiness for Optimising Conversion	SiteCatalyst: Advanced Power Strategies	Optimising Online Marketing and Advertising With Facebook
12:30 pm	Networking Lunch - Partner Showcase
	Web Analytics Fundamentals	Getting more from Acquisition	Optimising your Site Conversion	Omniture for Power Users	Optimising Multi-Channel and New Media
2:00 pm	Become a Data-Driven online Marketing Organisation	How data and analytics are shifting the display advertising landscape	Rethinking the Landing Page’s role in Conversion	Using Multichannel Analytics to Optimise Ad Spend to Click to Revenue	Best Practices for Measuring Social Media
3:15 pm	Attribution Models-Start Simple and Evolve	Evolving Profit Maximisation Algorithms for Paid Search using SearchCenter	Using Automated Behavioural Targeting to improve Site Conversion	Omniture on Omniture – Best Practices from the Omniture Marketing Team	Using SEM and Social Media to spark Viral Campaigns
4:45 pm	Killer Analytics: Best Practices for Making Analytics Strategic	Leveraging Analytics to Build Strategies and Tactics for your SEO Program	Personalising the Virtual Shopping Aisle	Retargeting Strategies based on Multichannel Consumer Profiles	Creating Sites that Stick using Retargeting and Personalisation
5:30 pm	Evening Reception and Party
9:30 pm	Party Closes
Friday, May 21st
9:30 am	General Session Keynotes: Martin Lindstrom - Buyology
	Web Analytics Fundamentals	Getting more from Acquisition	Optimising your Site Conversion	Omniture for Power Users	Optimising Multi-Channel and New Media
11:45 am	Transforming from Web Analytics to Online Marketing	Generate Response from High-value Users through Mobile Visitor Acquistion	Optimising Rich Media Merchandising for Strong Conversions -Scene 7	Measuring the Success of Customer Engagement	Measuring the Value of Flash-Based Rich Internet Applications
12:30 pm	Networking Lunch – Partner Showcase
	Web Analytics Fundamentals	Getting more from Acquisition	Optimising your Site Conversion	Omniture for Power Users	Optimising Multi-Channel and New Media
1:45 pm	Using Discover to Identify Personas and Create Smart Segmentation Strategies	Session information – coming soon	Best Practices for KPI-driven Automated Recommendations	Video killed the Radio star – How to optimise Online Video	Session information – coming soon
2:30 pm	Using Omniture APIs to build Solutions the meet Business Objectives	Session information – coming soon	Money Talks: How to Ensure Your Online Tests Drive Revenue	Session information – coming soon	Session information – coming soon
3:30 pm	Final Keynote – Customer Panel
4:00 pm	Conference Closes