Newest Version of Omniture SiteCatalyst Reveals Impact and Effectiveness of Viral Video Campaigns

OREM, Utah and Omniture Summit, LONDON – April 21, 2009 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that the newest version of Omniture SiteCatalyst allows marketers to now more effectively measure viral video across video sharing sites. SiteCatalyst is a key component of the Omniture Online Marketing Suite, an integrated portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Multi-Channel Analytics.

Measuring viral video impact on customer acquisition and conversion is a significant challenge for marketers today and many have found it difficult to bridge the gap between a consumer’s interaction with a viral video and that consumer’s behavior on the marketer’s site. In addition, marketers have previously had to review information for each video sharing site individually and often with a lag time of 30 – 90 days. With the new viral video capabilities within SiteCatalyst, online marketers now have an integrated solution that delivers increased insight into the performance of viral video campaigns and how they potentially impact consumer behavior and interaction with the publisher’s Web site.

Omniture customers who sell advertising against online video are also able to better monetize their video content across the most popular video sharing sites such as YouTube and similar sites. The new feature aggregates viral video viewing information daily from video sharing sites into a single dashboard. Omniture customers can use these up-to-date metrics to provide timely and more accurate reports into the number of consumers who have viewed the video and are better able to understand ad performance and the revenue associated with each video.

"Intrawest is a leader in experiential destination resorts and a key part of our online marketing initiatives involve presenting video clips showcasing our resorts,” said Rob Morrow, Director, Web Marketing & Analytics at Intrawest. “With Omniture’s video measurement capabilities we will be able to not only determine which clips are most interesting from our customers’ perspective, but we will also understand video performance on external video sharing sites. This represents a big step in bringing together performance data for all aspects of our online marketing strategies.”

According to a report from eMarketer.com, the growth of online video viewing and video advertising remains robust. The report forecasts key figures for 2013, including:

• 190 million people in the US will view online video at least once a month
• Video advertising will rise to $4.1 billion from $734 million in 2008

“With this new functionality, the Omniture Online Marketing Suite is helping our customers better monetize their content, better understand how consumers are interacting with their video and how viral video may be contributing to successful campaigns with consumers,” said Aseem Chandra, SVP of Product Marketing, Omniture. “Omniture will continue to provide customers with innovative solutions to optimize their marketing efforts on new and emerging digital channels.”

For more information about viral video measurement from Omniture, please visit www.omniture.com or call 877.722.7088.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture’s more than 5,100 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's annual report on Form 10-K for the period ended December 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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