Client Motivations, Expectations & Results: Managing the B2B and B2C Client Roster

For most agencies, client rosters are a mix of business-to-business (B2B) and business-to-consumer (B2C) organizations. Workloads and strategies can vary drastically depending on the client and client industry. For some agencies, B2B and B2C will never cross paths or relate – but the most successful understand the fundamental differences between the two and are able to build upon best practices and innovate across the aisle.

Client Motivations, Expectations & Results: Managing the B2B and B2C Client Roster discusses:

  • The specific differences between B2B and B2C organizations that every PR professional should understand
  • Brand presence and messaging expectations for B2B vs B2C
  • Metrics and measurement differences, including insights into the value of brand monitoring for both B2B and B2C

When PR professionals are in tune with client goals and motivations, and this understanding is paired with a deep comprehension of the differences between B2B and B2C, they will be able to best serve the needs of both types of clients. 

Posted in Public Relations , Tracking & Measurement