The story of your product launch isn’t that your brand has a new product. Learn how to plan, execute and measure the marketing of your next product launch by registering for PR Newswire’s upcoming webinar on September 16.
- Posted in Content Marketing
- Tagged in content marketing , content marketing world , Visual Storytelling
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Almost everyone is incorporating video into their content marketing strategy. Although it’s possible to wow customers with engaging video, so can your competitors. Learn how to create video that stands out in the sea of content.
- Posted in Public Relations , Press Release Quick Tips
- Tagged in press release tactics
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Although the release dates in your PR editorial calendar need to be flexible, there are many other things you should track to better manage your public relations projects and get your press releases back on track when things run amok.
- Posted in Public Relations , Press Release Quick Tips
- Tagged in press , nonprofit
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Many nonprofits depend on grants and other organizations’ corporate social responsibility initiatives. Sharing the news of your nonprofit success can help you build awareness around the work you’re doing and spur future opportunities.
- Tagged in media moves , influencers , audience research , media relations , media
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PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus a Q and A with the city hall reporter at the Tampa Tribune.
Fall marks an exciting time of year for car and motorcycle enthusiasts as companies begin releasing the following year’s vehicles. Read about how Harley-Davidson leveraged Periscope to unveil their 2016 models around the world.
Aug 27, 2015
How to Reach Audiences Beyond Your Owned Channels
- Posted in Content Marketing , Press Release Quick Tips
- Tagged in content distribution
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Owned digital channels are invaluable, serving as a destination for people wanting to learn about your business. But to reach beyond your sphere of influence you have to leverage channels you don’t own and don’t have full control of.
Many of today’s most successful blogs found their success by offering up both depth — and breadth — of knowledge. Here are five reasons a multi-author blog showcasing your company’s experts can boost your marketing strategy.
- Posted in Content Marketing , Tracking & Measurement
- Tagged in social media , content marketing , pinterest
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Pinterest offers a unique opportunity for B2B content marketers to engage with new audiences. Discover how a mix of quality content and promotion within the platform will make this a profitable addition to your multichannel campaigns.
- Tagged in media targeting , media moves , influencers , audience research , media relations
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PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus a Q&A with La Voix de l’Est’s Marie-Eve Martel.
- Posted in Press Release Quick Tips
- Tagged in Grammar Hammer , Writing tips
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Where do you place punctuation when you’re dealing with quotation marks? PR Newswire’s Grammar Hammer explains whether punctuation should go inside or outside of quotes – and why the answer isn’t so simple.
- Posted in Public Relations , Press Release Quick Tips
- Tagged in press release tactics , international PR
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Corporations are rapidly extending their communications to the global marketplace, both in developed and emerging economies. Here are four steps to communicating your message effectively with international regions.
- Posted in Content Marketing
- Tagged in social media , content marketing , pinterest
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B2B brands have historically been slow to embrace social media. Even as they have begun exploring LinkedIn, Twitter and Facebook, most have yet to establish a Pinterest presence. Here’s why you must include it in your content strategy.
Aug 18, 2015
Targeting Niche Audiences with Timely Content
- Posted in Content Marketing , Press Release Quick Tips
- Tagged in media targeting , newsjacking
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The time of year you publish your content can make or break how relevant it is to your target audience. If you’re considering leveraging the back-to-school or election seasons in your content and news promotion, read these tips.
- Tagged in media targeting , media moves , influencers , audience research , media relations
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PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus a freelance writer’s tips for responding to media queries.
- Posted in Content Marketing , Press Release Quick Tips
- Tagged in timing , Content We Love , back to school
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With all of the back-to-school messages out there, how does a brand make their content stand out on the playground? Kids ‘R’ Kids Learning Academies thoughtfully tackled that challenge with their recent press release.
- Posted in Content Marketing , Press Release Quick Tips
- Tagged in design , Visual Storytelling
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Regardless of whether you’re targeting Baby Boomers, Gen X, Millennials or all of the above with your content, including visuals will send a message: that your brand is a credible source of information.
- Posted in Content Marketing , Public Relations
- Tagged in storytelling , nonprofit
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Although data can demonstrate a nonprofit’s overall mission and impact, engaging stories drives home the fact that the issue at hand touches lives. When telling a nonprofit’s story, here are three storytelling tips to keep in mind.
- Tagged in media moves , influencers , audience research , media relations , media
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This week’s Influencer Insights feature newsroom changes at MSNBC, Bloomberg and Beverage Digest curated by PR Newswire’s Audience Research team, plus a bonus review of four influential music blogs.
By weaving a cohesive and meaningful narrative throughout your press kit content, you can lay the groundwork for compelling media coverage and customer conversions. These four simple steps will make your next press kit a page-turner.
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