Pivotal Drives Revenue and Membership with Launch: A Multimedia News Release Case Study
How do you successfully launch a product in a crowded market where huge brands like Apple, Fitbit, and Microsoft have already established market share? Playing up the sleek design of Pivotal’s new wearable device, unique membership model and jaw-droppingly low price point, Pivotal and their PR partners crafted a product story for the new fitness tracker in a way that would resonate with mainstream media like USA Today, technical influencers like Engadget and GeekWire, and early adopter consumers who would not only order, but help create additional buzz for the product. And they leveraged PR Newswire’s Multimedia News Release to amplify their reach.
Pivotal Drives Revenue & Membership with Launch: A Multimedia News Release Case Study discusses:
- How to stand out in a crowded space with intelligent use of newswire services
- Leveraging Multimedia News Release to increase click-throughs, views and earned media
- Improved online engagement, increased brand awareness and direct revenue creation that can be clearly attributed to newswire services
Knowing that multimedia assets would be most effective at telling the story of the new band and the innovative membership model, Pivotal worked with Duo PR and the PR Newswire team to create and distribute a Multimedia News Release with a branded landing page which included five photos, a press release with a catchy headline. The results were “…staggering sales and a surge in web traffic coming off a launch.”