Understanding How Buyer 2.0 Impacts Your Approaches to Demand Generation

Marketers have an unprecedented opportunity to leverage PR to strengthen their position and increase revenues.  Buyers favor what PR firms and departments can best deliver -- informative, story-driven content -- but marketers must improve and rethink the way they create and distribute their messages, aligning them with the buyers’ journey.

Understanding How Buyer 2.0 Impacts Your Approaches to Demand Generation discusses:

• Changing online buyer behavior, and how it drives the shift in your communications channel strategy
• Increasing the emphasis on 'earned media' and re-thinking content distribution to close content strategy gaps
• The importance of inbound marketing, but not as your only strategy

Public relations professionals face a new challenge in the age of the Buyer 2.0.  But the way to meet the challenge is clear:  deliver the right message on the right channel and you will get the right results.