Video Case Study: The KCSA Approach to New School PR Tactics
Anne Donohoe, Managing Director of KCSA Strategic Communications discusses their strategy to both promote the expanded release of their CEO’s new book – Investor Relations, the Art of Communicating Value and to promote their position as a thought leaders in investor relations and social media.
The KCSA Approach to New School PR Tactics reviews:
- New school PR Tactics
- Boosting your thought leadership position
- Leveraging the wires in unusual ways
An interesting discussion of promoting content via the wires, with the primary goals being driving traffic and discovery.