Why Metrics Are the Key to Getting a Seat at the Revenue Table

The lines between PR, marketing, and demand generation are increasingly blending together. As a result, PR practitioners who were traditionally tasked with raising awareness and visibility now also increasingly need to drive revenue.

Why Metrics Are the Key to Getting a Seat at the Revenue Table discusses:

  • Laying the groundwork client discussions on PR’s direct impact on revenue
  • How reporting can make the case for PR’s driving leads, conversion and revenue

PR drives traffic, traffic creates leads, leads become pipeline, and pipeline becomes revenue. This paper offers advice on how to get a seat at the revenue table, so that PR moves more towards the top of the strategy discussion instead of simply being tactical. 

Posted in Public Relations , Tracking & Measurement