How to Create a Content and Demand Generation Strategy

On Demand Webinar:  60 minutes

90% of the content in the world today has been created in the last two years alone.

Buyers today are empowered. The web provides them with instant information gratification. They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few clicks. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience.

As a result, according to Forrester 65-90% of buying process is complete by the time a consumer walks into store or contacts sales. This drastically changes the way we communicate with our consumers.

Key Takeaways

In this new world, companies need to reach their consumer earlier in the buy cycle and to do that they need to build their own audience and attention. This webinar will talk about how content plays a part in this new marketing process.
 

• *Get started on your content and demand generation strategy
• *Map content to the right stage of your buy cycle
• *Best practices on forms, buyer personas etc.

Speaker
Jon Miller, VP Marketing and Co-Founder, Marketo