Scottrade American Investor Study

Scottrade American Investor Study
The annual study examines investors’ current viewpoints about investing and personal finance.
With the rise of real-time market news, Generation Yers led investors on a continued trend of checking their accounts more frequently. This increasing account engagement is coupled with strong investor confidence in the stock market and a newfound ability to navigate multifaceted market events, Scottrade’s seventh annual American Investor Study uncovered.
Issues ranging from the U.S. presidential election and inflation rates to the price of gas and groceries have attracted the attention of investors. Scottrade’s research revealed American investors reverted to behaviors and attitudes similar to those found ahead of the 2008 election. Stress over paying bills and rising health care costs crept back to 2008 levels.
2012 Scottrade American Investor Study
Investors Adapt to Complex Global Economy
Investors have long-term confidence in the stock market and a newfound ability to navigate multifaceted market events, according to new Scottrade research. Investors are more engaged and checking their accounts with increasing frequency.
2012 Investor Attitudes Parallel Those from 2008 Election Year
The U.S. presidential election is a top influencer of investing decisions, new research from Scottrade found. With that in mind, 54 percent of investors plan to invest additional money in the next 12 months. This is up from 46 percent last year, and returns to 2007 and 2008 levels.
Gen Y, Gen X Translate Portfolio Gains into Higher Expectations
Younger investors are more engaged with their investments, according to Scottrade’s 2012 American Investor Study. The majority of Gen Y and Gen X, at 69 percent and 77 percent, respectively, check their accounts at least once a week.
2011 Scottrade American Investor Study
With Optimism on the Rise, Investors Declare their Independence
The sixth annual survey recorded one of the largest year over year increases in investors’ confidence regarding the strength of their portfolios.
Baby Boomers are Stressed and Focused on Retirement
The 2011 study exposes growing financial demands Baby Boomers experience with aging parents, adult children and now grandchildren.
2010 Scottrade American Investor Study
Investors expect full economic recovery
Many American investors are looking beyond their current financial stress and expecting that big economic improvements are just around the corner.
2009 Scottrade American Investor Study
Investors optimistic about financial recovery
The 2009 study revealed surprising trends. Despite an unstable start to 2009, investors’ optimism was on the rise.
Men and women aren’t so different when it comes to investing
Both sexes consider the same things when investing, with retirement being the biggest reason men and women invest.
Generation Y finds investing fun
Generation Y is the most likely generation to manage its own investments.
2008 Scottrade American Investor Study
Long-term optimism prevails
Americans remained optimistic about the long-term potential for investments, even though a rapid rise in the cost of living resulted in two-thirds of Americans investing less or investing more conservatively.
Generation Y is ‘Gen DIY’ when it comes to Investing
This generation is taking a do-it-yourself approach to securing its financial future.
American Retirement Study
Learn how uncertainty about future circumstances is compelling nearly all Americans to take action and reduce their financial concerns.
Advisor Services Study
Read more about registered investment advisors’ changes in behaviors, their client base and business practices.
Media Kits
Learn more about Scottrade and how it helps investors take control of their financial futures in the online media kits.



