On January 15, Alaska Air Lines (ALK) was trading around $46 per share. I used that stock in a previous blog post as an example of how to employ a strategy of buying a breakout. Now as we approach the ides of March, it seems appropriate to discuss a strategy for taking profits when a breakout trade goes tremendously well, as they sometimes do.
In my opinion, the very best strategy for timing when to exit a breakout trade is to simply place a stop-loss order below the entry price and then gradually move it up as the trade progresses in your favor. This strategy may only win around 40 percent of the time, but when it does win, the gains make up for the losses over many such trades.
Occasionally, one or two trades out of thirty will experience a stunning and rapid rise in price. During such an event, many traders wonder if it wouldn’t be a good idea to take profits from the trade. Of course, the answer to whether that decision is the right one depends on whether taking profits early is part of a trader’s own trading strategy. If taking a profit is inconsistent with the rules of particular trader’s strategy, then it doesn’t matter what he observes in the markets—early profit taking would be the wrong thing to do. But if a trader is seeking for a profit-taking strategy to add to his regular trading rules, then the following approach might be useful for him to consider:
1. View the stock on a daily, 1-year chart.
2. Apply a Moving Average Envelope
3. Modify this study for a given number of days (anywhere between 18 to 24 can be used; 20 is used in the example graphic)
4. Modify the envelope’s percentage setting to be in between 6 and 12 depending on what the price action in the stock looks like over the past year.
5. If the price touches or crosses the upper-envelope line, then consider taking profit on the next day or two after this event.
To demonstrate this strategy, let’s look more closely at a chart of ALK, which I have updated since first using it two months ago (see figure below).
ALK – Daily Chart
The four points of interest in this chart explain the strategy as discussed.
#1 – This dashed line is the previous resistance I mentioned in the previous blog post. At that time, ALK had just made a breakout above $45, setting up a target buying price as the stock came back to retest the breakout.
#2 – This stretch shows several days where the stock price dropped below $46 and came within one dollar of the breakout price. This example assumes that a trade was initiated from this point. As the price has continued higher, we now look to determine at what point we may need to take an early profit as a result of an unusually rapid rise in price.
#3 – After adding a Moving Average Envelope, we adjust the settings to get an idea of where the envelope represents resistance. By selecting a 20 period moving average with a 7 percent envelope measure, we find that the stock showed resistance twice when touching this line.
#4 – As of the last two days, ALK has closed well above the Envelope line, this represents a potentially worthwhile point at which to consider taking profit since the rate at which the stock price has risen is unusually fast. In the near future, the stock price may retrace a bit and allow a better re-entry.
-- By Gordon Scott, CMT, Learning Markets Analyst
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