When investors are seeking opportunity more than they are seeking safety, bad news is easy for the market to shrug off. As the market moved through the thickest part of earnings season this week the price action was more bullish than bearish; it was as if no significant bad news had been given.
At least that’s how it was until Apple Computer (AAPL) released its earnings report after hours on Wednesday. On the surface the report wasn’t really so bad. The company met its profit target, even though it fell short on total sales. That doesn’t sound like bad news all by itself, but in the context of Apple’s previous performance, it is a big disappointment to investors. Simply put, the company fell out of the ranks of the high-growth headline makers. It was a tough fall—and it may not be over yet.
One other company experienced slightly similar dynamics about eight years ago; namely, EBAY. The stock price of EBAY had a great run in 2003 and 2004, nearly tripling in value during that period. Then in early 2005 the company’s earnings report brought the explicitly stated notion that EBAY would change from trying to be a high growth company to a steadily performing company. Investors reacted in a panic that sent the stock almost 50 percent lower over the next four months (see figure below).
EBAY – the share price has yet to fully recover from the drop in 2005
Investors take on ownership of a stock because they expect it to return gains greater than inflation and available low-risk instruments like CDs, Bonds, or its peers. So if investors come to believe that a given stock has clearly lost its opportunity to return stellar growth, they have a strong incentive to find an alternative.
In the case of EBAY, the share price was so decimated by the flight of investors looking for growth, that even eight years later the stock is only now beginning to approach the previous high before that precipitous fall. Could AAPL follow the same pattern? A decline like that is certainly possible, but there are some factors to consider that make it a less likely scenario for AAPL.
The first is the fact that AAPL’s bad news didn’t catch investors by surprise like EBAY's did. AAPL's share price actually began its descent a few months ago from $700 per share. A near 50% drop would still mean another $100 in decline—which is significant but not the same as it was for EBAY. Though more losses could come, AAPL shares may bottom out sooner rather than later like EBAY.
The second reason is that the market is showing a remarkably resilient trend even in the face of AAPL’s slide in share price. Considering how far AAPL shares have fallen in price since September, it is interesting to compare how the NASDAQ 100 has performed compared to AAPL (see figure below).
QQQ – The relative strength of QQQ when compared to AAPL
This chart compares the NASDAQ 100 to AAPL. The steadily upward trending line implies that QQQ, the index-based ETF tracking the NASDAQ 100, would currently be hitting new highs without the drag created by AAPL. With investors this bullish, it is likely the case that die-hard fans of the stock will hold on, making AAPL, like EBAY before it, a great buy at some point near its post-slower-growth lows.
-by Gordon Scott, CMT, Learning Markets Analyst
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