Measuring and Optimizing Mobile Applications

The Adobe® Marketing Cloud Mobile libraries allow you to capture native app activity (user, usage, behavior, gestures, etc.) and forward that data to Adobe collection servers for use in SiteCatalyst® reporting. The libraries also include Test&Target mbox capability for A/B and multivariate testing within your mobile app.

The Adobe Marketing Cloud provides native SDKs to measure applications for the platforms in the following list. Mobile application optimization using Test&Target is available on iOS, Android, and Windows 8, and coming soon for other platforms:

A great tool, called Bloodhound, is available to help streamline your app measurement QA process.

To learn more about the mobile SDKs and to download a product overview data sheet, see Adobe & mobile solutions.