Genesis Partner API

Adobe® Genesis™ makes it possible to exchange data between partner applications and the Adobe Marketing Cloud.

When a Suite client uses a Genesis-enabled product or service, they can activate an integration that exchanges data between the partner’s product or service and Suite collection servers. Once activated, the client can leverage the partner data in the Suite and export relevant data, such as re-marketing segments, back to the partner product or service.

The Genesis Partner API lets Genesis partners build these integrations for their clients. The Genesis Partner API uses a SOAP interface, which lets partners use any SOAP development toolkit to develop Genesis integrations. However, the Genesis Partner API also includes a REST service for downloading large data segments (larger than 10MB). For more information, see Genesis REST Service.

Only registered and approved Genesis partners have access to the Genesis partner tools. For information about becoming a Genesis partner, visit http://www.omniture.com/en/partners/apply, or send an email to partners@omniture.com.

The Genesis Partner API is comprised of two separate Web Services:

Genesis Configuration API: Lets the partner define the integration’s characteristics and the data that the partner wants to provide clients as part of the data exchange.

Genesis Integration API: Enables the day-to-day data transfer between the partner environment and Suite collection servers.

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