Bid and ask prices are the price at which you can sell the option (bid price) and the price at which you can buy the option (ask price). But where do these prices come from? These bid/ask prices are set by existing buy (bid price) and sell limit orders (ask price). These orders are typically entered by professional market makers whose job it is to maintain a two-sided market (listed bid and ask price) for the issue; however, any trader can set the bid or ask price, even you.
Let's look at an example. The price of the option is bid $2.00(100) X $2.10(100) ask. This means that there is a limit order to buy 100 contracts at $2.00 and one to sell 100 contracts at $2.10. Let's say you enter an order to buy 10 contracts for $2.05. The order will not be executed because the best price someone is willing to sell the contract for is $2.10. Because of this, you now become the person with the best buying price. The bid/ask spread will change to reflect your order and will look like this: bid $2.05(10) X $2.10(100).
Typically, market makers want to set their prices as competitively as possible (small bid/ask spread) so more orders come to them. They will increase or decrease their price based on market conditions as well as positions they have on their books. The market makers do not want to hold large positions and typically try to keep relatively market-neutral, relying mainly on profits from order flow and the difference between their bid/ask spreads.
Through this constant buying and selling, a market maker can end up with large positions that need to be unwound to a market neutral position. Let's say they notice that they own too many of a particular contract. To reduce their position risk, they will want to sell more of that particular contract. To do this, they will set their bid/ask prices lower, which entices other participants to buy from them and at the same time discouraging sellers from adding to their long position.
Josh Sampson
OptionsFirst Education Specialist
Options involve risk and are not suitable for all investors. Detailed information on our policies and the risks associated with options can be found in Scottrade's Options Application and Agreement, Brokerage Account Agreement, and Characteristics and Risks of Standardized Options available at your local Scottrade branch office or from the Options Clearing Corporation at 1-888-OPTIONS or by visiting www.888options.com. Market volatility, volume, and system availability may impact account access and trade execution. Supporting documentation for any claims will be supplied upon request.