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CBS Corp. CEO Leslie Moonves said Tuesday that advertisers are now paying 25 percent more for TV commercial time than they did in the spring.
Casual dining chain Red Robin Gourmet Burgers Inc. said Monday it will spend $6.7 million in the first quarter for a television advertising campaign.
The video game industry is doing a better job at keeping young kids away from violent and other inappropriate content than the music and movie businesses, according to a new report by the Federal Trade Commission.
Online advertising revenue in the U.S. fell 5.4 percent in the third quarter from a year ago, as the sputtering economy kept its tight grip on even the fastest growing segment of industry, according to a report released Wednesday.
FairPoint Communications, struggling to emerge from bankruptcy, has hired two Maine firms to beef up marketing and communications.
U.S. newspapers' advertising woes persisted through the summer, increasing the likelihood that publishers will finish this year with their lowest ad sales since the 1980s.
It soon will be harder to avoid advertising if you fly on one major carrier.
After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine.
Internet advertising in the United States slipped 5 percent in the second quarter as the recession extended the first slump in online marketing since 2002.
Pro football fans inundated with TV ads for brawny pickup trucks and sleek luxury models will get something different from Ford Motor Co. this season.
Bob Lutz, General Motors' new marketing guru, jokingly wants to put a new ending on a much-panned ad featuring a movie director hugging a new Buick LaCrosse sedan and treating it like a model on a beach.
Newspapers' financial woes worsened in the second quarter as advertising sales shrank by 29 percent, leaving publishers with $2.8 billion less revenue than they had at the same time last year.
YouTube hopes to convert more amateur videographers into capitalists as it strives to show more advertising on its Web site and reverse years of uninterrupted losses.
Shares of Lamar Advertising Co. edged only slightly lower Tuesday after a Goldman Sachs analyst downgraded the billboard operator, saying the company's shares are trading at a higher value than what they are worth.
Google Inc. is so well known that it has become a synonym for search, making advertising unnecessary. Getting businesses to buy Google's online suite of office applications requires a little more elbow grease and marketing muscle.
An advertising forecaster said Monday that the worst is over for the U.S. ad slump but that across-the-board revenue growth won't resume until well into 2011.
Companies that track consumer behavior online for advertising purposes are vowing to make their practices more transparent and to give people a way to decline being shadowed.
Setting aside their rivalry in the interests of business, Comcast Corp. said Wednesday it will sell advertising for Verizon Communications Inc.'s FiOS television service in 10 markets where they both compete.
A joint venture formed by the nation's six largest cable operators is suspending trials of its first advertising product before it even gets off the ground.
Internet advertising in the United States dropped 5 percent in the first quarter, marking the marketing medium's first downturn since 2002 when the Web was still recovering from the dot-com bust.
Microsoft Corp. is inventing a new malady for which its new Web search site, Bing, is the only cure.
AOL, the struggling Internet unit that Time Warner Inc. is likely to spin off, said Thursday that it will put a new executive in charge of its online advertising business — making him the fourth person to hold that title in little over a year.
A key advertising forecaster sharply lowered its global ad spending forecast Tuesday, saying the ad market took a substantial turn for the worse in the past few months as companies tightened their belts in the face of an economic slump.
The advertising industry's self-regulatory body wants Wrigley to change its packaging and advertising for Eclipse gum to remove claims that it has a natural ingredient that kills germs that cause bad breath.
BBC News - Mobiles offer new view of realityVirtual Reality has been a mainstay of sci-fi for decades but 2010 could see a pared-down version become mainstream. Augmented reality (AR) has had a quiet launch on mobile handsets but it set to explode next year, experts say.
Wendy's To Try Mobile Phone Coupons - Or, is this practical advertising?DUBLIN, Ohio -- Wendy's is about to test coupons sent to cell phones as text messages. Customers of the nation's No. 3 burger chain who sign up for the promotion and provide their phone number will receive a discount by showing their mobile device to a Wendy's cashier.
John Tantillo's Top Ten Brand Winners and Losers of 2009John Tantillo names his top 5 brand winners and top 5 brand losers from 2009.
Fifth Period Is Facebook: why schools should stop blocking social network sitesAt a suburban school district near Washington, D.C., the most popular teacher happens to be a local star on YouTube. Unbeknown to him, students with cell-phone cameras have videotaped him dancing to "Soulja Boy Tell 'Em" and other songs taught to him by the students.
Russians Worried that Cyrillic Web Domains Could Introduce CencorshipThe Kremlin has long been irritated by the way the United States dominates the Internet, all the way down to the ban on using Cyrillic for Web addresses — even kremlin.ru has to be demeaningly rendered in English.
What "Kills 99.9% of germs" really means Shocker: Advertising health claims are often misleading. In this case, it looks like most of the products that tout near-perfect germ-killing abilities are getting those results in trials that aren't exactly designed to mimic real-world conditions.
Food Industry Could Pay for Slow Progress in Marketing to KidsThe Grocery Manufacturer's Association is furious that the government is involving itself in deciding what should or shouldn't be advertised to children.
There's something wrong with redheads?An ad for a TV dating show has been banned for suggesting that redheads are unattractive, Britain's advertising watchdog said on Wednesday.
When inciting people to kill or riot after viewing an advertisement, whether as a parody or not, as suggested by the photo's I've attached, my question is this: Should the creators of these pieces be allowed to hide behind the 1st Amendment?
Apple walks away with six AdWeek accolades for past decadeApple cleaned up in AdWeekMedia's round-up of some of the best advertising and branding work of the last decade, taking five awards and sharing one with Nike.
Congress: Would you please turn that TV ad down!Television viewers jarred by abrupt spikes in volume during commercial breaks may someday be able to give their mute buttons a rest.
Chrysler TV ad says " Free political prisoner ".From the company press release:
Gillette, the men's razor company announced today it will honor his requests for privacy by keeping the marketing materials he appeared in for them private, as in off the air and out of print media, for the foreseeable future.
Facebook is lactose-intolerant, group saysGambling, guns, tobacco and ... milk? Facebook bans the promotion of all four, but a food industry group says it should ease up on the one that comes out of cows and gives you healthy bones.
Selling Depression as a mass marketing campaign In the 1950s, reported cases of depression were practically unheard of, but now the World Health Organization warns it could become the second leading cause of disability in the world by 2020.
Tiger Woods' sponsors taking a timeoutAs Tiger Woods uses silence to deal with the uproar over his alleged infidelities, his sponsors apparently are following suit, quietly not running his ads until the worst is over.
Top 10 Overrated Health Foods of 2009 - Page 2 - MSN Health & Fitness - NutritionSome food promoted for health are exposed as being full of fat and sugar, or simply do not meet advertised claims.
Glenn Beck Advertiser: Pundits 'Say What You Pay Them to Say' Conservative pundits and gold-selling scam artists have joined forces to rip you off! Talk radio and Fox conservatives fear-monger to keep their audience coming back.
Taking down the wall between church and stateAt the Dallas Morning News, they've come up with a reorganization that is bothersome, and flies in the face of the traditional separation of church and state, otherwise known as news and advertising.
FTC Considering Bailing Out News Organizations Suffering From Advertising CollapseThe head of the Federal Trade Commission said Tuesday the agency will study whether government should aid struggling news organizations, which are suffering from a collapse in advertising revenues as the internet upends their centuries-old business model.
Publicizing pharma marketing to children in the UK"Lots of children, teenagers and young people need to take medicines prescribed by doctors to help them stay well and healthy. People take medicines for many different reasons and some medicines can be used for more than one reason."
Walmart's Black Friday Rip-offCustomers arrived at 5 a.m. to find $198 laptops had all been assigned the day before to people who called the store, never mentioned in ads.
Well it's come and nearly gone. Black Friday. It's the day everyone awakens from their tryptophan-induced slumber to start the season of Good Will Toward Men by rushing into stores willy-nilly at the crack of dawn and damn the poor old lady who fell under their feet.
Jason Sadler T-Shirt Promotions: Get Paid Six Figures to Wear a T-Shirt? - Theres Got To Be A Pony In Here Somewhere Blog - CNBC.comCompanies pay him anywhere from $1 to $365 to wear their shirt, based on the day of year. Jan. 1 is $1, the 2nd is $2, and so on, until Dec. 31, which is — you guess it — $365.
Billboard ControversyIt's a brake pumping sight that has people on Signal Mountain Boulevard buzzing. "I had to take a double take," said Paul Shirley, a local businessman, "it looks kindly strange, until you look at it really good."
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