Baidu is the leading Chinese language internet search provider.
Baidu.com’s share of Web search traffic in Q3 2007 was 73.6 percent in China while Baidu.com’s market share for China’s search engine marketing spend was 60.8 percent (source: iResearch). In another study, Baidu.com was ranked the third most trafficked search property in the world (comScore, December 2007).
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