When did “free” analytics get so expensive?DETAILS
Summary
Marketing organizations are under increasing pressure, both from internal and external factors, to accomplish more with less in order to sustain and improve the health of their companies. Aberdeen Research surveyed 453 companies to learn about the primary drivers of their marketing efforts for 2011 and beyond and found that users of Omniture technology outperformed their competitors in key areas. |
Online testing: a crash course by Forrester ResearchDETAILS
Authors
Joseph Stanhope, Senior Analyst, Forrester Summary
Online testing is an extremely effective site optimization technique, but few marketers have successfully scaled their testing initiatives to affect customer experience or business performance. Online testing is complex and involves many participants and skills, and for most firms, process remains the missing ingredient. To help, Forrester has identified the goals and objectives that professionals must master to ensure online testing success. |
Cutting through inbox clutter with personalized, targeted emailsDETAILS
Authors
Chris Houpis, Sr. Research Analyst, Aberdeen Group Summary
The only thing easier than sending an irrelevant email is deleting one. Today, customers expect relevant, personalized emails, so email campaigns that don’t conform are destined for the consumer’s “trash.” To boost the effectiveness and ROI of email campaigns, marketers need analytics, targeting, and automation that help them deliver relevant emails across channels. |
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Overcoming Random Relevance: Using 1:1 Behavioral Targeting to Serve the Right ContentDETAILS
Authors
Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary
Join our Omniture experts as they discuss the basics of behavioral targeting, how to engage more customers and how to measure the uplift. See real world case studies of how companies have increased revenue and conversion. |
Using Personas to Skyrocket ConversionDETAILS
Summary
This white paper discusses the importance of personas and segmentation for today’s marketers. It reviews how persona creation can help marketers better communicate to their audience and increase conversion. |
Ten Targeting Questions to Ask Your Best MarketersDETAILS
Summary
If you are like most online marketers, many of your campaigns are less relevant and engaging than you had envisioned. With that in mind, Omniture has put together 10 simple tips that marketers can implement to dramatically impact relevance. |
Becoming a Data Driven MarketerDETAILS
Summary
Today’s metric-driven marketer can be overloaded by data. So what is the secret that allows some data managers to become effective analytical strategists? See the 5 strategies that separate the strategists from the managers. |
Measure and Optimize Marketing's Contribution to Sales and RevenueDETAILS
Summary
This guide provides industry best practices for measuring and optimizing marketing's impact on revenue for B2B companies. It covers three critical strategies needed to break down traditional walls so marketers can report on and analyze each stage of the marketing and sales cycle, from the first interaction to revenue. |
How to Exponentially Increase Conversion from SearchDETAILS
Summary
Joel and Jason discuss how the current search landscape is changing. Search campaign costs are rising, and marketers are expected to be more accountable for their marketing spend. This guide discusses how to make search campaigns and landing pages work in concert to achieve greater relevance for consumers. |
Web 2.0 Retail TechnologiesDETAILS
Summary
The online retail is marketplace maturing, so fewer
new customers will be entering the marketplace.
Web 2.0 technologies present new ways to poach
and retain customers. |
Industry Guide: Financial ServicesDETAILS
Summary
The Omniture experts have put together a best practice guide for financial service web sites to better understand how web analytics can improve marketing effectiveness. |
Industry Guide: Lead Generation & B2BDETAILS
Summary
The Omniture experts have put together a best practice guide for lead generation and B2B web sites to better understand how web analytics can improve marketing effectiveness. |
Industry Guide: MediaDETAILS
Summary
The Omniture experts have put together a best practice guide for media and content web sites to better understand how web analytics can improve marketing effectiveness. |
Industry Guide: TravelDETAILS
Summary
The Omniture experts have put together a best practice guide for travel web sites to better understand how web analytics can improve marketing effectiveness. |
Overcoming the Challenges of B2B MarketingDETAILS
Summary
B-to-B marketers traditionally focus on improving metrics like return on investment (ROI), cost per lead, or cost per sale. With increasing pressure to prove the value of marketing activities, it is crucial to understand the trade-offs between different web marketing strategies. |
Top 10 Optimization Tricks to Boost Holiday SalesDETAILS
Summary
Don’t miss this chance to learn more about how you can optimize your online marketing campaigns for increased revenue this holiday season—across all channels, from paid search to email. Industry
Retail |
Industry Guide: Retail & Commerce SitesDETAILS
Summary
The Omniture experts have put together a best practice guide for retail and commerce web sites to better understand how web analytics can improve marketing effectiveness. |
5 Essential Steps to Effective Web MeasurementDETAILS
Summary
With nearly unlimited amounts of data available from your Web site, Web analytics can seem complex and overwhelming. But it doesn’t have to be. By following the five fundamental steps in this download, you can ensure a successful Web analytics program, start to measure success accurately, and make better online marketing decisions. |
Online Marketer's Segmentation GuideDETAILS
Summary
Today’s customers expect—no, they demand relevancy. If what you’re trying
to communicate doesn’t connect with them and their issues in a split second, you’ve lost them. Knowing who your customers are and what they need is a requirement to compete in today’s competitive online world. Anticipating what they want and providing value at the right time, place and format is what is needed to win... |
7 Steps to Increasing Website ConversionDETAILS
Summary
In general, most organizations
spend more time and money
promoting their websites
through acquisition channels
such as search or affiliate marketing
than they do optimizing
existing conversion rates. |
7 Advanced Steps to Effective Search Engine MarketingDETAILS
Summary
The 7 Steps Found within This Guide Will Assist You to
Achieve Your Objectives with Balance and Precision.
Learn how to:
• Generate more response volume (sales, customers, orders, leads, traffic)
• Do it more cost effectively
• Make the company look good (in other words …build the brand |
8 Critical Success Factors to Lead Generation |
B2B Online Marketing GuideDETAILS
Summary
By 2008, online marketing efforts will be the dominant media for business-to-business initiatives. Think about that: traditional direct mail, industry print, and events and promotions will take a back seat to more efficient and sophisticated online efforts. Recent studies also indicate that online marketing will be more ubiquitous than anything except in-person events (including sales calls). Industry
Business Services |
