Measures Popularity and Usage of Facebook® Platform Applications and Gives Marketers Insight

into Correlation between Facebook Applications, Site Traffic and Other Online Channels

OREM, Utah -May 28, 2009

News Facts

• Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced App Measurement for Facebook, a new solution that enables Omniture SiteCatalyst customers to measure the popularity and success of Facebook applications. 
• With this new App Measurement solution, the powerful analytics, segmentation and reporting capabilities of Omniture SiteCatalyst can now be used to help marketers:
  • Better understand Facebook users and their engagement with applications
  • Gain insight into the correlation or relationship between Facebook, site traffic and other online channels such as web, mobile, video, etc.
  • Make more informed, data-driven social media marketing decisions
  • Develop more relevant, user-friendly Facebook applications
• App Measurement for Facebook is now available for Omniture SiteCatalyst customers and can be obtained from developer.omniture.com. 
• Omniture SiteCatalyst is part of the Omniture Online Marketing Suite^TM and provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives.

Supporting Quotes

• Georgios Kaperonis, Business Analytics & Optimisation Manager, Channel 4 (UK): "The Omniture App Measurement for Facebook solution will effectively help us determine our Facebook application adoption and usage as well as understand the impact each application has on our web sites and online video properties. Using a solution like SiteCatalyst to get a single view into our social media and other online marketing efforts will help us deliver more compelling experiences to our broad audience."

• Brett Error, CTO and executive vice president, products at Omniture: "With more than 200 million active users, marketers are intrigued by the potential of Facebook to help them connect with consumers in personalized and meaningful ways. Yet the relatively young phenomenon of social media has forced marketers to rely on experimentation to tap into that potential.  The App Measurement for Facebook solution will deliver actionable insight concerning Facebook applications and help marketers develop data-driven social media marketing strategies that support and positively affect efforts across other online channels."

Supporting Links/Other Resources

• Link to screen shots on Flickr: http://bit.ly/8dzno

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community.  Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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Facebook® is a registered trademark of Facebook Inc.

Omniture Press Contact
Eric Anderson, 801-722-7000 xt.1648, eanderson@omniture.com