The digital marketplace has given us communication opportunities we couldn’t fathom just years ago, yet businesses still struggle to create engaging customer experiences and improve conversion rates. But the savviest marketers have extended Web analytics across their customer’s lifecycle to create a comprehensive online strategy to address these challenges. In this session, you will see how the Omniture Suite is allowing marketers to transform that customer insight into action.    

Dollar Thrifty, a global car rental franchise in 70 countries including 740 U.S. locations, will review how they have pioneered an integrated online and car rental franchise strategy. As they have transformed to a 50/50 physical rental reservation desk and online business, they have been able to significantly increase online reservations and actual car pickups. They will explain how the Omniture Suite has helped them build a segmentation strategy using Web site and email campaign data. The Omniture Suite has also enabled Dollar Thrifty to leverage insights into multiple customer touch points,  including site targeting, direct mail and car rental franchises. This case study will provide a blueprint for building an overarching online strategy.

In this session, you will:

• Learn how to quickly discover and build a customer segmentation model across multiple channels
• Understand how to leverage online behavior to deliver engaging experiences across all channels
• See multichannel promotions that drive offline sales through online promotions

Are you the innovator who solves key challenges in your company? Are you always looking for ways to get ahead of the pack and add value by using technology to build applications and solve business problems? With more than 5,000 developers creating apps as part of the Omniture Developer Program, we’re making it easier than ever to use technology to drive innovation. 

In this session, we will share the new ways that Omniture has opened its platform to expose prebuilt integrations, APIs for customized data exchange and infrastructure for creating analytics-based apps. We will also cover the recent release of the Developer Sandbox, which makes it easier to pilot your apps in a staging environment. 

This session is designed to help developers:

• Get started with the Omniture Developer Sandbox
• Use the Omniture APIs and the standards-based protocols
• Implement best practices for integrating with analytics data

Are you a developer or Web analyst who needs to learn more about the different ways to access data across the Online Marketing Suite? In this session we will explore when and why to use the different methods to transfer data in and out of Omniture, including APIs, ReportBuilder, Excel download and Datawarehouse access. You will also learn how to use these technologies to integrate existing applications with the Omniture Online Marketing Suite. We will provide a flexible blueprint for integrating all your data sources and for leveraging that data across your different marketing processes.

In this session, you will:

• Learn which data access strategy will work best for you
• Hear how to develop marketing processes across multiple data sources
• Learn how Omniture’s integrations provide marketers with the ability to step outside their current silos

Marketers love integrated solutions. And why not. Integration improves process efficiency, transparency, reduces costs, supports holistic measurement, and increases program effectiveness. But there’s more to a suite than coupling multiple products together. Marketers must ensure that their organizational vectors are well positioned for successful adoption of the online marketing suite.

Specifically, Marketers must ensure that the organization’s technology, process, people, and reward structures are correctly aligned, a cohesive technology roadmap is in place, and their technology and analytics IQ is primed to meet the future needs. But few online marketing organizations are prepared for this challenge.

This session will:

1. Outline the technology adjacencies that online marketers must pay attention to
2. Describe the anatomy of an online marketing technology roadmap
3. Identify the three stages of online marketing suite maturity
4. Identify the people, process, and technology implications at each stage of the maturity process

Not only do you need to understand your existing channels, SEM/SEO, email, display ads and your Web site, but also you must innovate with online video, mobile, social media and other new channels. What is the most effective way to reach your customer? Depending on your business, product and campaign strategy, different channels will have varying degrees of influence on your customer. In addition, these channels are interconnected and interact with one another. We will explore how the Omniture Suite helps our customers measure customer interactions across all advertising channels. You will learn how to scope out the key business requirements that will help your business measure the effectiveness of each of your advertising channels. This session will provide real-world examples of how customers have leveraged multiple channels, such as email and video, to maximize their campaign ROI.

In this session, you will learn how to:       

• Properly allocate advertising budget across all channels
• Automate advertising placement across channels to maximize results
• Optimize advertising for profit, not just revenue

While online marketing technology has moved forward to provide a tremendous amount of data, most marketing organizations are still struggling to turn this data into business insights. Some companies haven’t been able to take full advantage of Omniture’s suite of products because they haven’t been able to develop a data-driven culture at their organization.

In addition to having the right tools in place, companies also need to ensure they have adequate talent and business processes to achieve data-driven success. This session will discuss several key considerations that lay a solid foundation for data-driven decision-making.

This session will help you:

• Identify whether you have an effective executive sponsor
• Build a framework for an effective measurement strategy
• Understand how training can accelerate the development of a data-driven culture

As you can imagine, here at Omniture, we are early adopters of our own technology. Omniture Marketing has implemented the complete Omniture Suite. In this session, you will see a demonstration of how the Omniture marketing team applies five tenets of tomorrow’s digital marketing to automate and measure our marketing campaigns. Also, get a sneak peek at one of Omniture’s most successful ongoing campaigns spanning both brand and demand marketing using the entire Omniture Suite. Though applicable to various business models, the best practices in this session will be especially useful to B2B marketers.

In this session, Omniture Marketing will cover the following five tenets of online marketing:

• Enable strategic marketing by aligning with sales goals and process
• Embrace the finance department by involving them in key metrics and assumptions
• Organize and center your marketing department to be audience driven
• Educate your customers; don’t “market” to them
• Automate everything possible—from programs to processes—with the Omniture Suite and gain the benefit of improved relevancy, increased conversion and optimized ad spend

Measuring the impact of online video on customer acquisition and conversion is a significant challenge for marketers today, and many have found it difficult to bridge the gap between a consumer’s interaction with a viral video and that consumer’s behavior on the marketer’s site. In addition, marketers have previously had to review information for each video-sharing site individually and often with a lag time of 30–90 days. We will cover how the Omniture Suite helps you measure the performance of viral video campaigns in real time and how they impact consumer behavior and interaction with the brand. In this session, you will hear from our customers and learn how the Omniture Suite is helping them better monetize their content and better understand how consumers are interacting with their video.

In this session, you will:

• Hear how to create and measure online video campaigns with Adobe and Omniture
• Learn how to determine if your online videos are leading to higher conversion rates
• Understand how to measure playback, rewinds, forwards, abandonments and video virility
• Identify your most engaged audience segments

Does your sales department question the contribution of your marketing programs to sales?  How would your marketing decisions change if every marketing campaign was measured not only in terms of “leads”, but by its impact on revenue and sales?

As organizations evolve, it is simply not enough to base marketing ROI and budgets on shallow metrics like number of visitors or responses.  This means that the metrics that matter are marketing-originated qualified leads, sales opportunities, and revenue from closed deals.  Making the right decisions requires coordinated marketing and sales data that provides a holistic view of marketing performance. In order to accomplish this, Omniture and Salesforce.com have created a strategic framework and integration called Closed Loop Marketing.  

Attend this session and learn:
• How to best to leverage CLM insights to optimize marketing investments and drive alignment between Marketing and Sales
• Lessons learned from Limelight Networks, an industry leader in B2B sales and marketing
• Key considerations to adopting Closed Loop Measurement in your organization
• Moving beyond “lights on” deployment

Flash allows you to create rich and engaging user experiences. Now, you can use Omniture to measure the engagement value of rich Internet applications (RIAs) and quantify the return on your RIA investment. In this session, we will outline and demonstrate quick wins for measuring RIAs and then take it a step further—showing how your RIAs can be automatically optimized for a user experience that drives ROI based on your business objectives. Using several products within the Omniture Suite, we will highlight examples of how the combined value of analytics and experience optimization drives increased conversion, greater customer success and a higher return on investment. This session will combine business strategy with technical details to give attendees the information needed to get started immediately.

In this session, you will:

• Learn how to create RIAs with Adobe Flash and optimize them with Omniture
• Understand the key metrics for measuring your RIAs
• Learn best practices for optimizing your RIAs

Your online shoppers are looking for the perfect product at the best price – but like shopping in-store, they also expect an engaging experience. Even when shopping online, customers want to feel as though they have touched and examined products up close and personal.

What role do visual merchandising capabilities such as zoom, alternative views, 360-degree spin, visual configurators and video play as shoppers evaluate your products online? When it comes to converting browsers to buyers, we know that it is important to deliver rich, interactive experiences with multiple product images and empower shoppers to visually configure products to suit their unique tastes.

From the homepage to product pages and through checkout – rich media can dramatically improve merchandising and the experience you offer shoppers, ultimately improving conversions. Ensuring effective use of rich media is key: are you testing to determine when it is most effective? How does rich media work with and complement other aspects of your merchandising strategy?

In this session you will learn:
• Which kinds of rich media merchandising techniques are proven to have a positive impact on sales
• Best practices in using dynamic imaging, visual configurators and product videos in the conversion funnel
• How you can integrate rich merchandising with other conversion techniques to achieve optimal lift and customer experiences

Two keys to implementing a successful digital marketing initiative are the ability to measure and analyze online marketing performance and the ability to capture accurate views of audience reach across multiple information sources. Previously, publishers and advertisers used two primary sources for measuring the impact of digital advertising—Web analytics and panel-based audience measurement. Because the two measurement methodologies have disparate objectives and employ different data collection technologies, the resulting dissimilar metrics can cause confusion and uncertainty among publishers and advertisers.

Learn more about the relationship between Omniture and comScore and how it will enable organizations to unify their online and panel-based audience measurement information, providing more consistent and more comprehensive standard metrics.

Managing and growing SEO and SEM in a company as large and diverse as Adobe is no easy feat.  Luckily, technologies and good process can be used to serve corporate, brand, and business unit goals and get the most out of search marketing.

Learn how to:
- How to staff, what processes, and which technologies to use to manage SEO and SEM globally
- How to leverage Omniture and Covario technologies to effective scale SEM and SEO
- What metrics should be captured to report and optimize both paid and organic search traffic

Over 70% of all clicks from search engines come from organic listings. It’s imperative that businesses understand how their site is generating organic traffic and the value it is delivering. Search marketers can use analytics to develop strong SEO strategies to maximize the impact of organic volume on their business. In this session, we’ll show you the different capabilities that measure organic traffic and how to leverage this information to define and build an SEO optimization program. With these tactics, you can grow your volume by not giving away traffic to your competition.

In this session, you will discover:

• How measuring SEO can positively impact your business
• SEO best practices that you can use today
• Emerging trends in SEO and what you should do about them now

As the search engines evolve their technologies, search marketers are continually challenged to stay abreast and tune their SEM programs. In this session, the big search players will answer your questions about their future product direction. You will learn more about the Yahoo and Bing partnership and the impact that it will have on the search marketplace and on your search program. Audience members are encouraged to ask their questions and take advantage of this opportunity to get answers directly from the search engines.

You'll leave this session with:

• Product directions for the “Big 3” search engines
• Market trends that impact your search programs and strategies 
• Tips for how to use certain search features to your advantage 

Harnessing social media tools and driving the interaction with mainstream advertising is a recent development, and there’s still a lot to learn. The marketer’s dream is to generate social campaigns that become viral sensations that build waves of momentum. While there is no formula to generate these viral campaigns on demand, by proactively using your SEM program to understand and promote social interactions, you have a far better shot at riding the wave. This session will review social marketing best practices and focus on examples that highlight how SEM and social marketing interact to create viral campaigns. Search and social media marketers who attend this session will learn how they can work together using important data to help each other succeed. 

You will learn how to:

• Use SEM campaign data to develop social marketing programs
• Measure the value of viral campaigns
• Work with your peers to develop integrated campaigns

Developing an effective bidding strategy for a large portfolio of keywords for paid search campaigns can be complex. However, when implemented well, effective bid management strategies can have a significant impact on your profits. In this session, learn how to develop portfolio-style algorithms using the latest bid management innovations in SearchCenter. New bid automation functionality gives search marketers unprecedented flexibility around evaluation periods, activity triggers and execution frequency, which allows the application of customizable bid templates to address any requirement. These capabilities, when aligned with your key business metrics, enable you to build a paid search campaign that optimizes profit for your business.

In this session, you will learn about:

• Advanced analysis of keywords—how to segment words and develop bid strategies 
• Optimizing keywords through micro-conversions to drive profits

The online display advertising market has evolved rapidly over the past year. Most interactive marketers are currently focused on targeting, retargeting and bid ad management. In addition, data aggregators, analytics providers, ad servers and real-time bid exchanges are rapidly emerging to influence this market. In this session, we will discuss how these market changes are affecting display advertising. The session will also cover how buying, targeting, ad serving and analytics converge to deliver advertisers a powerful set of tools to access and manage their display ad programs.

At the end of this session, you should know:

• Technologies and channels that are emerging in display marketing
• Tactics that marketers are using today to optimize display advertising programs
• How you can expect the market to evolve and start planning for that now

Competitive pressures in the paid search market continuously push the need for more efficient and effective campaigns. With that, marketers strive to find new methods to enhance SEM programs that increase performance and drive more traffic. This session will present 11 tips that can save time, improve efficiency and drive relevant traffic to your online business. Among the topics, we will discuss how to prevent cannibalization across keyword segments, how to understand the interaction between SEO and paid search and make those relationships work for you and how to eliminate guesswork by ensuring you have total visibility into the metrics that drive your business. 

In this session, you will learn about:

• Eleven practical tips that you can use today to improve your search program
• Real examples that illustrate how to improve SEM performance
• Techniques to integrate contextual programs into your search campaigns

How to harness Omniture data to better understand your customers and engage them in a relevant and timely conversation over multiple channels.

By attending this session, you’ll learn the following:

• How global travel company Hotels.com uses Omniture and ExactTarget to engage their prospects/customers with relevant and timely offers
• A framework for maturing from emails that are one-to many and blast driven, to one-to-one and behavioral/predictive in nature
• Ways to listen to and engage with individuals on social networks, then interact with them through the medium that they prefer

While marketers may agree that attribution models are critical to measuring the success of their campaign, most marketers do not agree on a common definition for these models. Attribution models require a unique set of criteria for each customer based on their category, price point and buying cycle, to name a few. By first understanding how media spend is driving your business, you can determine where best to focus your attribution modeling effort. This session presents a common framework for attribution models and discusses how you can get started by applying that to your business today. The goal is to give you tools that allow you to create an attribution model for your business and generate an effective strategy to optimize your media buys. We’ll cover several attribution models that customers are using today and discuss the advantages and challenges of each.

You'll walk away with a better understanding of:

• How the visitor’s online behavior drives model assumptions
• How to leverage these assumptions to develop an attribution model
• How to apply attribution models to optimize your media buy

Hundreds of conversations are taking place about your brand; most are not on your corporate website. Customers are in control of the conversation and enterprises need a new way to engage customers and gather customer intelligence. How can you bring those conversations to you? You need a holistic view of customer behavior across your customer network and the greater social web.

Sanjay Dholakia, Chief Marketing Officer of Lithium Technologies, will discuss how to obtain data including users’ community rankings, whether or not users have highly rated content and dozens of other behavioral factors related to users’ interaction with your site.

From there, you’ll learn to access demographics and activity metrics that refine and enrich your customer segmentation and behavior analysis. This session includes case studies from companies such as Meredith (Publishing), Best Buy (Retail), FICO (Financial Services) and Omniture (Software).

In this session, you will learn how to:

• Draw more customers to your site through Social CRM and customer communities
• Perform integrated Web analytics across corporate social media and community content with detailed community user and session information
• Measure the impact of social media on key business drivers such as customer acquisition and average purchase value

As the digital marketing data and analytics landscape continues to expand and the industry evolves, advertisers and publishers alike are collecting increasing amounts of valuable data. However, the challenge for both is to generate relevant and actionable insight and leverage the data to optimize marketing initiatives.

In this session, we will cover:
• Trends and predictions for the digital data horizon
• Advanced audience targeting utilizing the Open AdStream – SiteCatalyst integration
• Inventory monetization strategies for publishers
• Media buying and RTB strategies for advertisers and agencies

For years, marketers have viewed landing pages in simple terms—receive interested visitors, pass them through to more meaningful or actionable pages, count the clicks, done. Today, online marketing technology has evolved so that landing pages can be optimized to do a lot more. Yet, as an Internet user, how often have you searched for a specific item only to end up on a generic landing page? With little more than three seconds to make an impression on the visitor, interactive marketers need to make sure that their landing pages create immediate engagement. This session will discuss strategies that empower marketers to optimize every element on a landing page and present ideas and best practices to improve content relevance. The session will also include a workshop where attendees will be invited to volunteer a landing page to be evaluated by an expert for potential opportunities for improvement.

Specifically, this session will present:

• Best practices for identifying visitor intentions and expectations upon arrival
• Practical strategies that will help optimize landing page experience
• How to leverage Omniture applications to improve conversion rates

Companies are spending an ever-growing portion of their marketing budget on online display advertising campaigns. However, very few companies are taking advantage of available optimization technologies to improve the performance of these campaigns. Too often the learnings about what worked and what didn’t are compiled after a campaign has run its course in hopes of improving the next one. This session will highlight how the same technology used to test, refine and target online content on websites can now be utilized to optimize, in real time, the relevance and performance of display advertisements.

This session will cover specifically:

• How dynamic ads allow for the in-campaign testing and optimization of your display ads–reducing wasted impressions
• How effective display ad re-targeting can be accomplished using Omniture Test&Target
• The value of ensuring the offers and messages seen in your display ads carry-through to the on-site experience

Recent industry research indicates that most companies do not have a performance-driven program in place to improve their Web sites and related online marketing activities. Without such a program, a company is left with a series of gut-based, reactive site updates and the hope that site performance improves rather than declines after the launch. In contrast, leading marketing organizations are combining technology with an optimization mindset to implement effective programs that increase conversion. This session will present proven strategies that can help you break out of a traditional opinion-driven marketing culture and start building a testing-oriented online marketing organization.

This session will cover:

• Common obstacles to optimizing conversion and how to avoid them
• Changes to the site that yield positive returns to your visitors and your business
• Resources and skill sets required to get started and make meaningful conversion gains

Relevance rules. When it comes to improving conversion rates and winning customers, nothing works better than presenting contextually relevant content to the right person at the right time. Yet, while competition intensifies for online consumers’ attention, very few companies are customizing the presentation of content and offers on their Web sites to reflect the varying interests and intentions of their audience segments. Understanding how to divide your Web traffic into meaningful segments and then how to present those segments with targeted relevant content will increase conversions and improve your competitive differentiation.

Attend this session to see expert practitioners present how to:

• Build effective and targetable audience segments
• Rationalize your targeting options
• Use the right applications—making it easier than you think

With large volumes of anonymous online traffic, interactive marketers are constantly challenged to present specific content or an offer that’s relevant to individuals. Typically, marketers rely on broad user segments or personas, losing out on the opportunity to match offers to individual preferences. However, for certain high-value products and services, one-to-one targeting can yield optimal conversion results. This session will discuss how Omniture Test&Target can automate the personalization of content and offers specifically to individuals—moving them through the conversion funnel and increasing return on advertising spend. Interactive marketers interested in 1:1 targeting cannot afford to miss this session.

This session will cover:

• How targeting and personalizing content to individual online visitors works
• How to determine if your site is a good candidate for 1:1 targeting
• A customer case study of how automated behavioral targeting was successfully deployed

With email near or at the top of everyone’s most effective marketing vehicles, now is an excellent time to examine what strategies will help drive positive conversion rates for your campaign.

In this session, you will learn:

• Effective testing strategies that will increase response and conversion by improving the relevance of your marketing messages
• Remarketing tactics, like cart abandonment that enhance your campaign’s performance over time
• How to sell these ideas internally, and
• Key best practices to take your testing or marketing automation initiatives to the next level

As an ecommerce business, merchandising is critical to the success of your site. Yet, many merchandisers rely on intuition alone to promote their products. How do you determine the optimal merchandising mix based on data to drive profitability? Are you missing opportunities because you are not offering a personalized experience to your online shoppers? Omniture Merchandising and Omniture Test&Target provide online retailers with the opportunity to test and optimize merchandising strategies and to target merchandising effectively for their most important segments. Targeted merchandising based on geographic, demographic or other data will help optimize the experience for online shoppers according to their specific preferences.

In this session, you will learn how to:

• Effectively use business rules to address merchandising challenges 
• Test and determine your most effective merchandising strategies 
• Deliver targeted merchandising to your customers to achieve profitable conversions

A recent analyst survey of online marketers revealed that very few companies have active tests running on their Web sites. Fewer still are running tests that can be directly tied to their company’s bottom line. The primary roadblock to implementing an effective testing program is not knowing how to test effectively or what to test. In the absence of this knowledge, testing either never gets started or one-off tests are deployed that often end up revealing little. In this session, testing experts will present how an iterative testing program can be pivotal to improve revenue-generating online conversions. Come learn how to build and refine effective, iterative testing methodologies that yield meaningful results.

This session will focus on:

• An overview of optimal times and places to conduct online testing
• Testing best practices to optimize revenue
• How online testing can help when your revenue-generating events occur offline

Merchandisers are continually looking for ways to make better recommendations to visitors arriving at their sites. At the same time, customers do not want to miss out on the best buys or the most popular articles or novel items that are going to meet an impulse or need. Traditionally, recommendations have been largely manually determined by the merchandiser. There is a better way—using automated online recommendations based on key performance indicators (KPIs) to improve engagement, conversion rates and average order value (AOV). Omniture Recommendations has proven to help retailers, publishers and other online businesses substantially improve their conversion rates while offering their visitors a more relevant experience.

This session will provide:

• An overview of different types of online recommendations 
• Insight into the types of data that drive the most effective recommendations 
• Examples of KPI-driven, automated recommendations being used by customers today

According to Forrester, conversion rates for online retail currently hover around 3%. A slight improvement in conversion rates can have a dramatic impact on a retailer’s bottom line. As a result, retailers remain focused on moving the dial on this all-important metric. Optimizing conversion requires that you have a deep understanding of each step that visitors take on the path to becoming customers. From the moment customers interact with your homepage to when they finally decide to purchase, you have an opportunity to optimize their experience. First, you need to understand what’s going on at each interaction point in the customer’s experience. Second, you need to be able to act on what you learn. Optimization requires a combination of marketer and merchandiser know-how, as well as technology that makes it easy to execute effectively.

In this session, we’ll cover:

• The anatomy of a retail conversion funnel 
• What optimization strategies really work—a look at Holiday ’09 through the eyes of a retailer 
• Top 10 conversion optimization tactics that will make you more money

Enough talk about combining online and email behavior to drive marketing campaigns. Now it's time to make it happen, and drive real results. Attend this session to learn how to improve email and cross-channel campaigns by leveraging integrated analytics, recommendations, testing and targeting.

If you're looking for those few actions that you can take back to your office that will immediately produce results, then this is the session for you!

With large volumes of anonymous online traffic, interactive marketers are constantly challenged to present specific content or an offer that’s relevant to individuals. Typically, marketers rely on broad user segments or personas, losing out on the opportunity to match offers to individual preferences. However, for certain high-value products and services, one-to-one targeting can yield optimal conversion results. This session will discuss how Omniture Test&Target can automate the personalization of content and offers specifically to individuals—moving them through the conversion funnel and increasing return on advertising spend. Interactive marketers interested in 1:1 targeting cannot afford to miss this session.

This session will cover:

• How targeting and personalizing content to individual online visitors works
• How to determine if your site is a good candidate for 1:1 targeting
• A customer case study of how automated behavioral targeting was successfully deployed

Test&Target has helped hundreds of companies increase customer engagement and conversion rates by improving the relevance of their online marketing. This session will highlight the rock stars of Test&Target with several customer success stories that showcase ways that companies like yours have used Test&Target to build revenue, create value for their site visitors and deliver ROI to their organizations. Hear these rock stars present their stories and perspectives on why they were successful and how you can do the same. This session will also include roundtable discussions where each presenting company will be available to field questions and provide additional detail regarding their deployments.

 Presenters will cover:

• Details regarding their successful Test&Target deployments
• What factors combined to generate success
• Top recommendations for driving ROI with Test&Target

According to an analyst report by Forrester, one-third of all site visitors use site search before they do anything else. Two-thirds of visitors use site search as a primary form of site navigation, and nearly half of users give up after their first try due to poor results. How often are you disappointed by “no results” when you search your favorite Web site? From products to blogs, FAQs to technical documentation—most businesses have vast amounts of diverse information on their Web sites. But if your customers aren’t finding it through a great search experience, it loses value. You may be compounding the problem if you’re not taking steps to bolster the relevance of your content by integrating search with your business analytics. This session will offer strategies on how to deliver a great search experience to every visitor to your site. 

This session will present:

• Effective strategies for leveraging analytics-driven ranking for better marketing relevance 
• How to build a better navigation experience on the site leveraging site search and analytics data 
• Using a KPI-based approach to building a better search experience

Are you new to Omniture SiteCatalyst? Interested in learning the product basics that every Web analyst must master? Or perhaps you’d like to refresh your perspective on how SiteCatalyst can optimize your online business?

This session will present the key essentials to maximize your investment in SiteCatalyst including:

• Reviewing the fundamentals of SiteCatalyst
• Promoting a better understanding of the reporting and analysis to drive business success
• Getting the most out of calculated metrics
• Managing dashboards to maximize the insight across your company
• Other key features and benefits for optimizing your business

The explosive growth of Twitter presents yet another social media challenge to get your arms around. Whether it’s addressing customer service issues, conducting product research, or doing competitive monitoring, Twitter can provide new ways to measure the impact that social media may be having on your business. In this session, we will cover ways in which you can integrate your Omniture solutions with Twitter and hear from an Omniture customer who’s leading the way in measuring, monitoring and acting on Twitter.

With over 100,000 mobile applications available on Apple’s, Android’s, Nokia’s and RIM’s mobile stores, this is an opportunity you can’t afford to ignore. In this session, learn how you can leverage mobile apps to create unique and engaging experiences and avoid mistakes made by 90% of all mobile applications publishers. 

You'll learn:

• The impact of apps on the mobile landscape
• The keys to creating uniquely engaging mobile experiences
• Cutting-edge solutions for measuring app [dis]engagement

While online marketing technology has moved forward to provide a tremendous amount of data, most marketing organizations are still struggling to turn this data into business insights. Some companies haven’t been able to take full advantage of Omniture’s suite of products because they haven’t been able to develop a data-driven culture at their organization. In addition to having the right tools in place, companies also need to ensure they have adequate talent and business processes to achieve data-driven success. This session will discuss several key considerations that lay a solid foundation for data-driven decision-making.

 This session will help you:
-  Identify whether you have an effective executive sponsor
-  Build a framework for an effective measurement strategy
-  Understand how training can accelerate the development of a data-driven culture

You know they exist: the tips and tricks in SiteCatalyst that increase your competitive advantage in Web analytics. But how can you uncover them? This session will open the door to many of those powerful features, enabling you to take your SiteCatalyst strategies and implementation to the next level.

In this session, you will:

• Obtain power-user tips to ensure that you’re maximizing conversion and optimizing your business using SiteCatalyst immediately
• Learn from real-world examples and business questions that you’ve probably been asked—but may not have known how to answer
• Discuss new and innovative features and practices to address reporting challenges submitted by audience attendees

Are there shoplifters lurking across your Web site? Today’s economy is not only tightening your margins, but it’s also encouraging an increase in deceptive practices by fraudsters. Did you know that you can use leverage your online analytics data to prevent fraud on your online store?

Learn powerful strategies to identify fraud and take action before it is too late:

• Understand how to identify leading indicators of fraud
• Learn about solutions for flagging potentially fraudulent orders for review
• Get tips on how best to set up fraud detection business rules

Whether you market to 12,000 or 300,000,000 per year, the targeting challenges are the same. How do you use automation technology to send out dynamic, segmented and targeted messaging and pull qualified prospects back to your Web site? More importantly, how do you close the loop and to obtain a solid view on the ROI of the marketing activity? Was the campaign effective? Should the results be attributed to other marketing activities?

Learn how Omniture SiteCatalyst™ and Aprimo Marketing Studio On-Demand™ were leveraged to optimize, execute and analyze a global email strategy that resulted in increased efficiencies, return and scalability.

Optimizing the marketing spend and hence the website performance can rarely be done with a single action or report. This includes setting up the right performance measurements (cross-channel view, campaign evaluation etc.) to analyzing for and discovering the right target customer segments, to creating relevant  landing pages and paths on the website, to testing for performance impacts . This, at times humbling, process is not independent of traditional statistical analyses of historical transactional and behavioral data, but rather, an integrated process does generate meaningful impact on performance.

In this presentation, walk through the journey of optimizing online marketing at a leading online travel retailer, and  learn how they utilize Omniture Insight, along with other relevant data sources, for revenue gains through higher marketing efficiency and increased conversion.

In the new age of social media, your customers have more and more power every day. They express their opinions about your brand online every day across a myriad of sites you have no immediate control over. Yet as a marketer, you have the opportunity to participate and shape these conversations. With Twitter, Facebook, forums, blogs, YouTube, Flickr and hundreds of other social media channels available today, it’s hard to know where to start.

This session will detail how to influence your best customers to engage in the right conversations that will benefit your brand. We will discuss:

• How the online marketer’s role must evolve as a result of social media
• How to use social media for competitive intelligence, customer service, product marketing, product development and more
• Ideas and methods to leverage social media in promoting your brands, products and services

Learn how to build solutions using Omniture’s APIs to bring value and solve difficult analytics problems. 

There are many methods to interface with Omniture and this session will teach you how to start with an idea and finish with a valuable solution.  We will briefly cover how to get started with the APIs and move into creating solutions and utilizing resources. 

Also, we will run though the methods Omniture uses to create solutions such as tracking Social Media with Twitter and Facebook.  If you are an analyst, decision maker, marketer and especially if you are a developer or are technically minded, you will absolutely want to attend.

You'll leave with:
• How to get started with the Omniture APIs
• Resources available to answer your basic or advanced questions  
• New ways to solve business needs that will help you meet business objectives
solve difficult analytics problems.

Marketers can use behavioral information such as clicks, sessions and page views to make limited decisions. When data comes from customer interactions that occur across multiple channels, however, business decisions become more problematic. But when behavioral data is combined with psychographic, demographic and attitudinal data, the resulting intelligence can provide rich customer profiles that allow marketers to optimize their online campaigns effectively.

Learn how a leading financial services company is using Omniture Insight to access syndicated data from third-party providers and better target audiences with relevant offers through email, direct mail and other marketing channels. Additionally, they will describe the added benefit of eliminating potentially high-risk prospects from their target list by analyzing the data from different sources.

In this session, online marketers will learn how to combine syndicated third-party sources with behavioral data to:

• Maximize remarketing across multiple channels
• Target marketing investment to appropriate prospects
• Reduce marketing expense by eliminating unintended segments

Leverage what you know about your visitors to create richer, more engaging experiences for greater profit.  In this session, we will cover how to create online marketing strategies leveraging your SiteCatalyst data.  Learn how to start with your analytics data to understand your customers' needs and generate the hypotheses to test what makes your site stick.

In this session you will learn how to:
• Use SiteCatalyst to identify your customers' unmet needs
• Leverage Test & Target to act on your analytics data
• Create strategies to optimize your site for uber-stickiness

Customer Presenters:
* Blake Brossman, Founder & COO, PetCareRx
* Mary Bannon, Director of Strategic Initiatives, Washington Post Digital

Ever wonder what implementation options are available other than JavaScript? In this course, we'll cover the alternate means of sending data to Omniture, leveraging the Data Sources API and the Data Insertion API. Find out what each API is designed for, when to use one API over another, what benefits you get with each API and how each API works. 

This session will start with some high-level content and use cases but then dive into technical details and examples. You’ll walk away with a clear understanding of what options are available, how to use them and how to score some quick wins by incorporating these server-side solutions at home.

You know they exist: the tips and tricks in SiteCatalyst that increase your competitive advantage in Web analytics. But how can you uncover them? This session will open the door to many of those powerful features, enabling you to take your SiteCatalyst strategies and implementation to the next level.

In this session, you will:

• Obtain power-user tips to ensure that you’re maximizing conversion and optimizing your business using SiteCatalyst immediately
• Learn from real-world examples and business questions that you’ve probably been asked—but may not have known how to answer
• Discuss new and innovative features and practices to address reporting challenges submitted by audience attendees

It’s no mystery that appropriately defined personas drive smarter, more succinct marketing campaigns. And it should come as no surprise that successful segmentation analysis translates into superior customer experience. Still, many marketers settle for mediocre ROI by casting their nets too broadly, and many merchandisers and site designers miss conversion opportunities due to vague assumptions about their site visitors.

Learn how organizations are employing simple best practices to target high-yield segments, what quick-win actions they take based on those segments, and where they enjoy repeat success through clearly articulated personas.

The funnel is the core of your online business and one of the keys to determining how to improve your online conversion. Increase your conversion rate using analytics and user-centered design. This session will review the best practices designed to add dollars directly to your bottom line. 

In addition, you will learn:

• SiteCatalyst and Discover techniques to understand problems with your funnel
• Best practices for optimizing funnels to maximize conversion

With the introduction of a new search engine, Microsoft launched a marketing campaign to bring users to their site. Microsoft wanted to better understand the source of new traffic to Bing and optimize ad spend based on actual search behavior, not just clicks. They were also interested in how those users were utilizing the various features on the site—such as video, image, news and travel searches.

However, with the sheer volume of user activity, capturing and analyzing the data in real time proved to be challenging. Microsoft turned to Omniture Insight to analyze massive volumes of rapidly changing data to measure the effectiveness of advertising on the site.

 
In this session, learn how Bing is using Omniture Insight to:

• Match the exact online ad with a specific user
• Determine which search-based ads on Bing get the most traffic (and from where)
• Discover which ads are most effective to better target audience segments

Too many online marketers measure the success of their campaigns based solely on clicks, without understanding what revenue was generated, even after that online visit. Today, marketers can tie in revenue data from financial systems and use it to optimize additional customer interactions that increase revenue.

Learn how a leader in the financial services industry is combining clicks, ad spend and revenue data from SiteCatalyst and their financial systems in Omniture Insight to maximize revenue. They are able to further improve return on ad spend by leveraging Test&Target to better target offers to their customers.

In this session, business intelligence analysts and data-driven marketers with significant offline customer interactions will learn how to:

• Improve online conversion with offline channel data
• Integrate data for several products across many marketing channels
• Build financial models using Omniture Insight to maximize return on ad spend

Hello!

It is estimated that 75% of Internet users are actively engaged with social media in some form. This gives marketers a unique opportunity to engage and acquire new potential customers—if they know where to look. Learn best practices for engaging social media users, driving them to your site and ultimately converting them into profitable customers.

In this session, we will discuss:

• Strategies for using social media to acquire new visitors
• Key metrics and measurement strategies to consider with your social media efforts
• Connecting off-site social media with on-site conversion

With the wealth of online experiences available to consumers, the challenge in keeping and growing your customer base can be tied directly to “engagement.” Customers who are engaged will come back, buy more and click more. This session will reveal the powerful role that engagement and micro-conversions have in influencing conversion. We will outline the core strategies to include in your online optimization plan and reveal three key takeaways that you need to implement in the next six months to drive engagement with your customers.

While online marketing technology has moved forward to provide a tremendous amount of data, most marketing organizations are still struggling to turn this data into business insights. Some companies haven’t been able to take full advantage of Omniture’s suite of products because they haven’t been able to develop a data-driven culture at their organization. In addition to having the right tools in place, companies also need to ensure they have adequate talent and business processes to achieve data-driven success. This session will discuss several key considerations that lay a solid foundation for data-driven decision-making.

 This session will help you:
-  Identify whether you have an effective executive sponsor
-  Build a framework for an effective measurement strategy
-  Understand how training can accelerate the development of a data-driven culture