Media News: PR Newswire Media Moves at Politico, The New York Times, Tallahassee Democrat and More…

Posted on Mar 16, 2015

PR Newswire’s research group makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team. To learn more about monitoring media and social media for your brand, read our white paper: Monitoring Your Brand […]

4 Truths about the Buyer’s Journey & Content Marketing from #C2C15

Posted on Mar 12, 2015

For those not able to attend the Content2Conversion 2015 conference, #C2C15, these are a few of the themes and ideas that resonated in thinking about the year ahead.

Tips for Employing Press Releases and Social Media During a Crisis

Posted on Mar 10, 2015

A crisis can be a high-intensity situation, but if you have sufficiently prepared you will have already determined the best communications methods needed to effectively respond. Press releases and social media are among the most commonly used methods because they are two of the fastest ways to reach a large audience with an urgent message. […]

PR Newswire’s Media Moves at: World News Tonight, People Style Watch, Cincinnati Enquirer and More…

Posted on Mar 09, 2015

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

Going the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn Out

Event Date: Apr 2, 2015

Going the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn Out...

The Communications Evolution Summit - Washington, DC

Event Date: Mar 31, 2015

PR Newswire Presents: The Communications Evolution Summit The Communications...

PR Newswire's Media Moves: March 16, 2015

Posted on Mar 16, 2015

PR Newswire's Audience Research Department provides daily updates on...

Staying Ahead of the Game: The Steps to Effective Crisis Communications Planning

Don't wait for a crisis to hit before considering your communications strategy....

PR Newswire's Media Moves: March 9, 2015

Posted on Mar 09, 2015

PR Newswire's Audience Research Department provides daily updates on...

PR Newswire's MediaMoves: March 2, 2015

Posted on Mar 02, 2015

PR Newswire's Audience Research Department provides daily updates on...

PR Newswire's MediaMoves: February 23, 2015

Posted on Feb 23, 2015

PR Newswire's Audience Research Department provides daily updates on...

Crisis Communications Planning in the Social Media Age

Posted on Feb 21, 2015

Dealing with a crisis is never easy, but it’s always more manageable when there’s a plan in place. Sometimes, however, it can be difficult to get everyone on a team to agree on a single crisis communication plan. The first step to implementing a crisis plan is to sell it to the rest of the team. Here’s how. This Crisis Communications eBook discusses: - The different components of an effective crisis communications plan - How to minimize the chance of a crisis - Proving the value of your crisis communications plan Dealing with a company crisis is never easy, but with a bit of planning and the whole company on board, many crises can be avoided, and most fires can be easily extinguished. Download the eBook.

Justifying a Media Monitoring Service

Posted on Feb 21, 2015

Consider the steps involved in compiling a clipbook, or in manually monitoring a brand across multiple, disparate systems. Are you truly capturing everything, across the web, social, print, television and radio? Do you have the right tools in place to serve the needs of your brand or your clients? At What Cost? Justifying a Media Monitoring Service discusses: - The time required to manually compile a clipbook - The costs associated with brand monitoring - The right tools to provide the visibility your brand needs Is it time to consider investing in tools to help shoulder the burden of brand monitoring? Download the brief.

Monitoring Your Brand Across the Web

Posted on Feb 21, 2015

With so many venues to monitor – including social media, blogs, publication sites, and offline outlets – it can be challenging for any company to keep abreast of everything being said about their brand. On any given day, organizations can find thousands – even millions – of mentions about their brands. Monitoring Your Brand Across the Web discusses: - Understanding the brand and industry landscape at a very high level - Separating the signals from the noise when it comes to brand listening - Brand monitoring A-Z, from tool selection to benchmarking and goal setting A well-conceived, disciplined brand monitoring approach can inform many aspects of an organization’s strategy. By employing the right monitoring service and best practices, companies will be well positioned to track and shape perceptions of their brands. Download the white paper.

Proving It: Going from Press Release Performance to Measuring Brand Perceptions

Posted on Feb 21, 2015

Just as the strategies and tactics you use to help your clients improve brand perceptions have evolved over the years, so too have the metrics and reporting that go along with them. Thanks to this evolution, along with increased access to analytics, there are now also much better ways to measure and monitor the success of both individual pieces of content and overall campaigns. Proving It: From Press Release Performance to Measuring Brand Perceptions discusses: - The metrics that matter, and how to frame them for your clients - Brand monitoring, including reach, engagement and more - The right tools to provide the visibility your clients need With the right tools and data, you can give your clients a much clearer view of how their PR efforts are driving perceptions of their brand within the marketplace in addition to their impact on demand generation or revenue.

Client Motivations, Expectations & Results: Managing the B2B and B2C Client Roster

Posted on Feb 21, 2015

For most agencies, client rosters are a mix of business-to-business (B2B) and business-to-consumer (B2C) organizations. Workloads and strategies can vary drastically depending on the client and client industry. For some agencies, B2B and B2C will never cross paths or relate – but the most successful understand the fundamental differences between the two and are able to build upon best practices and innovate across the aisle. Client Motivations, Expectations & Results: Managing the B2B and B2C Client Roster discusses: - The specific differences between B2B and B2C organizations that every PR professional should understand - Brand presence and messaging expectations for B2B vs B2C - Metrics and measurement differences, including insights into the value of brand monitoring for both B2B and B2C When PR professionals are in tune with client goals and motivations, and this understanding is paired with a deep comprehension of the differences between B2B and B2C, they will be able to best serve the needs of both types of clients.

Brand Exposure: Media Monitoring & the Bottom Line

Posted on Feb 21, 2015

The rise of digital media has dramatically changed what companies need and demand from their public relations teams: round-the-clock monitoring of a brand’s reputation across all mediums, regular insights about how well the company and its industry are performing and proof that the money spent on public relations is a wise investment. Brand Exposure: Monitoring Modern Media Across All Mediums discusses: - The differences between free and paid monitoring tools - The important questions that monitoring tools can help to answer - How to best leverage monitoring tools for sales engagement as well as in times of crisis Monitoring tools can strengthen an agency’s ties with its clients, and frees PR professionals to spend more time doing the work they love. When properly used they can not only help to inform performance reporting, but also drive new revenue opportunities for a brand.

Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence

Posted on Feb 21, 2015

There is a lot more to monitoring your brand than setting a few alerts with a search engine. Scanning both online and offline data is difficult, as this vast amount of information both poses a challenge and provides opportunity. Now, more than ever, you have the ability to refine your brand monitoring strategies to extract the specific information that the C-Suite needs to make critical business decisions. Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence discusses: - The challenges and opportunities around brand monitoring - Brand monitoring’s impact on content strategy and content distribution - How to uncover selling opportunities and improve forecasting with brand monitoring What are you missing if you are not using the right brand monitoring tools? Download the white paper.

PR Newswire's Media Moves: February 16, 2015

Posted on Feb 16, 2015

PR Newswire's Audience Research Department provides daily updates on...

You Had Me at Hello: Tips for Building Relationships with Media and Influencers to Reach Desired Audiences

The key to any successful relationship hinges on meaningful two-way...

PR Newswire's Media Moves: February 9, 2015

Posted on Feb 09, 2015

PR Newswire's Audience Research Department provides daily updates on...

PR Newswire's Media Moves: February 2, 2015

Posted on Feb 02, 2015

PR Newswire's Audience Research Department provides daily updates on...

PR Newswire's Media Moves: January 26, 2015

Posted on Jan 26, 2015

PR Newswire's Audience Research Department provides daily updates on...

PR Newswire's Media Moves: January 19, 2015

Posted on Jan 19, 2015

PR Newswire's Audience Research Department provides daily updates on...